Unit 1 Research Project Assignment Help
This is a solution of Unit 1 Research Project Assignment Help in which we discuss Developing business
Introduction
This research project study is made over the types of ads now-a-days shown over the Television as these ads which is related to the use of alcohol, cigarettes, etc. These ads put adverse impact over the viewers as they get inspired with these ads and start consuming them. The viewers get inspired as the actors or actress doing that ads having huge fan following which easily influence the customers in order to make consumption of these products (Crawford, 2014)
Task 1A Selection of Research Topic
Select a Research Topic
A study on certain kinds of ads which should be banned in the interest of health/morality/annoyance – alcohol, cigarettes, prescription meds, etc… to serve the society for better
Identify the factors that contribute to the process of Research project selection
The factors that contribute into the process of selecting research project get discussed below such as:
- The research study supports in knowing the fact that commercial advertisements related to the products such as alcohol, cigarettes, etc. lead to increase in the consumption.
- Effective discussion is made in order to know about the demerits of the consuming these products.
- To make identification of the consequences associated with these kinds of products.
- With the help of research study there is a try to make public aware about the consequences of these products (Khurshid, et. al., 2016).
Task 1B Critical Review
Undertake a critical review of key references
While working on a particular research project, the following key references should be considered:
Area of project title: It makes inclusion of all important points related to the topic.
Relevant literature: The literature part includes the information related to the topic which also provides adequate knowledge in context to the topic. It renders adequate level of support to the research study.
Methodology: Under it research methods, data collection from different sources, data analysis and other major work is included. In order to gather the information there are various techniques such as questionnaires, personal interviews, books, journal and articles get utilised (Baum, et. al., 2016).
Limitations: At the time of the research study there are various kinds of limitations faced by the researcher. Limitation can be in the form of limited time period, limited resources, etc.
Action plan or Research Planning: It is the segregation of the activities and adequate time slot is assigned in order to execute the research study well on time. It also renders adequate level of support in processing the assigned activities (Georgie et. al., 2016).
Analysis: The gathered data must be analysed because after analysing that data it get utilised in the research study and helps in finding adequate measures in context to research topic. With the help of this information system the set research questions get answered.
Findings and conclusion: Findings is the description of the information gathered from the secondary sources as it doesn’t require any kind of analysis as they already get evaluated and analysed.
Bibliography: It is such section in which sources related to whole gathered data and discussion get included as it helps in citing the work in order to make it ethical (Georgie et. al., 2016).
Presentation: The gathered and analysed data get presented in the form of tables and graphs. This representation renders qualitative as well as quantitative overview of the gathered data and makes them understand easily (Kaleta, et. al., 2011).
Task 1C Project Specification and Action Plan
Formulate and record possible research project outline specifications
Project Title: A study on certain kinds of ads which should be banned in the interest of health/morality/annoyance – alcohol, cigarettes, prescription meds, etc… to serve the society for better
Summary
This research is conducted over the topic “A study on certain kinds of ads which should be banned in the interest of health/morality/annoyance – alcohol, cigarettes, prescription meds, etc… to serve the society for better”. The ads of these products put adverse impact over the society. Company makes use of the well known celebrities in order to promote their products. These kinds of ads put adverse impact over the viewers as they get influenced with them and start consuming these kinds of products. So by banning these ads there is effective influence put over the viewers that they are not able to view these kinds of ads and can’t get influence with them (K.E., & L.H. 2015).
Introduction
This research study is made over the types of ads now-a-days shown over the Television as these ads which is related to the use of alcohol, cigarettes, etc. These ads put adverse impact over the viewers as they get inspired with these ads and start consuming them. The viewers get inspired as the actors or actress doing that ads having huge fan following which easily influence the customers in order to make consumption of these products (Crawford, 2014)
Statement of Problem
The problem statement is that there is significant increment is noted down in the number of advertisements related to products such as alcohol, cigarettes, etc. These advertisements increase the number of users and in the users there is significant increase in noted down in the age group of 17- 25 years. The young generation gets influenced with the advertisements and start consuming it. These kinds of advertisements should get banned in order to the interest of health or morality (Kaleta, et. al., 2011).
Research Aim
The research aim is to make evaluation of the benefits rendered by banning the various ads which include the promotion of the alcohol, cigarettes, etc. The motive of banning these ads is to control the adverse impact over the viewers. Most of the viewers get inspired by only viewing it as sometimes these ads get performed by some of their favourite stars (Green, et. al., 2015).
Research objectives
There are few objectives discussed below related to the research study such as:
To understand the need of banning these types of ads
To evaluate the influence of these ads over the viewers
To evaluate the measure whether by banning these kinds of ads helps in promoting health awareness (Jiang, & Ling, 2011)
Significance
This research study aware the public over the disadvantages or demerits or the consequences attached with these products. Instead of banning these products there is significant increase is noted down in order to make promotion of these products in respective market. With the help of the research study some awareness is to be spread among the public. Read more : Continuing Professional Development Assignment Help
Literature review
There are effective arguments made over the topic that the ads related to the tobacco should be banned over all kinds of media as it helps in restricting the use of the alcohol with the help of these promotions. With the effect of the advertising on Tobacco and Alcohol there is effective increase in its consumption. As per lot many studies it is evaluated that the advertisements didn’t put much impact over the increase in the consumption of the products such as tobacco or alcohol.
As per the studies it is noted down that at every eight second there is someone who gets died due to smoking. In order to reduce the effect of consuming these products banning their advertisements helps in spreading awareness regarding their adverse impact. It is very important to aware the public about the adverse impact of these products as it causes various deadly diseases (Thrasher, et. al., 2016).
Research Methodologies
It is the effective part of the research process as it helps in processing the research study in adequate manner. It provide effective path in order to follow so that research study get processed in effective manner and it get completed well on time and helps in getting desired results.
Research Methods
There is mixed method is utilised in order to perform the research project and as per the mixed method both approaches such as qualitative as well as quantitative approach get utilised. With the help of the qualitative approach information having enough quality gets collected whereas on the other hand with the help of quantitative approach information in huge number is collected in order to make adequate analysis of the diverse views rendered by the public (Wewers, et. al., 2012).
Data collection
From the primary source data is collected by conducting survey. In order to conduct survey there is effective requirement of targeting the relevant population as well as prepare adequate questionnaire related to the research topic only. And there are various secondary sources available such as journals, articles, websites etc. from where also adequate information is gathered (Wewers, et. al., 2012).
Ethical consideration
It include all the necessary factors which make the research study ethical such as taking adequate approvals from the authorised personnel and it should be well on time. Along with this while setting questions there is effective need of taking care of individual’s interest as none get harm with the questions asked.
Limitations
At the time of the research study there are various kinds of limitations faced by the researcher. Limitation can be in the form of limited time period, limited resources, etc. Limitations helps in making successful execution of the research study as it restrict the unnecessary activities and also avoid time wastage over one thing. Due to these limitations research study get completed well on time (Forsyth, et. al., 2013).
Provide an appropriate plan and procedures for the agreed research specification.
Action Plan
| Activities | Description | Start time | End Time | Time Required |
| A. | Perform ground research and chose adequate research topic. | 24th May 2016 | 27th May 2016 | 4 days |
| B. | For information collection target population | 28th May 2016 | 29th May 2016 | 2 days |
| C. | In order to conduct survey took permissions and approvals from authorised personnel | 30th May 2016 | 8th June 2016 | 10 days |
| D. | Prepare all required documents such as questionnaire, personal interview questions | 30th May 2016 | 4th June 2016 | 6 days |
| E. | Conduct survey and also gather information from other sources also | 9th June 2016 | 18th June 2016 | 10 days |
| F. | Make adequate arrangement of gathered data and analyse it. | 19th June 2016 | 24th June 2016 | 6 days |
| G. | Make conclusion with the use of analysed data and form report in order to make submission | 25th June 2016 | 28th June 2016 | 4 days |
(Choi, et. al., 2012)
Gantt chart
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