Harvard Business School Assignment Help
This is a team case assignment. Students will read the Harvard Business School Case “Daktronics (B): The Large Sports Venue Sales Channel” and then provide a written analysis of the case by addressing the following questions:
1. Describe the core and extended product and services package in the Large Sports Venue display market. What are the trends?
2. Who are the players in the buying center?
3. Describe the needs of the buyers as they make this purchase decisions?
4. Given the complex nature of transactions in this market, what should be the role of the Daktronics sales force?
5. What are the forces pushing buyers toward the use of consultants?
6. What are the sources of channel power in this large sports venue market, and how are they changing?
7. Assess the strategic options for Daktronics, and what are the implications for Daktronics for these options?
8. What options are within Jay Parker’s control?
9. What strategic options does Daktronics have? How should it handle the “rise of the consultants?”
Submissions should be minimum of 1000 words and a maximum of 1500 words.
| |
Learning Outcomes Targeted: | 1, 2 & 3 |
Rubric
*Case Analysis
*Case Analysis |
Criteria | Ratings | Pts |
Organization and Clarity
threshold: 1 pts
|
High Pass – Paper demonstrates concise and consistent writing. Transitions between ideas are handled well. Formatting is appropriate and writing is free of grammar and spelling errors.
3 pts
| Pass – Paper is organized and clear. Errors do not detract from overall ideas. Could have used better transitions between ideas. Some grammar or spelling errors.
2 pts
| Needs Improvement – Writing needs outside support. The main ideas are getting lost as a result of the grammar and spelling errors.
1 pts
| Fail
0 pts
|
| — |
Issue Analysis
threshold: 1 pts
|
High Pass – Presents an insightful and thorough analysis of the major issues in the case. Conclusions are well justified by factual and computational support.
3 pts
| Pass – Presents an adequate analysis of most of the major issues in the case but lacks depth in some areas. Some conclusions may lack support.
2 pts
| Needs Improvement – The level of analysis could use better framing and more depth. Factual and/or computational support for the analysis is omitted
1 pts
| Fail
0 pts
|
|
Action Recommendations
threshold: 1 pts
|
High Pass – Recommendations are detailed and impactful and together compose a thoughtful plan to address major challenges.
3 pts
| Pass – Recommendations are appropriate to address major issues and are linked to the analysis. Some anticipated consequences and alternatives are included
2 pts
| Needs Improvement – Recommendations may be simplistic and/or over general. Ideas could use more connections to the identified issues.
1 pts
| Fail 0 pts |
|
Use of Course Concepts
threshold: 1 pts
|
High Pass – Demonstrates complete command of tools and concepts from the course. Makes appropriate and powerful connections between identified issues and the strategic concepts studied in the course readings and class lectures.
3 pts
| Pass – Demonstrates sufficient command of tools and concepts from the course. Makes some connections between identified issues and the strategic concepts studied in the course readings and class lectures.
2 pts
| Needs Improvement – Makes few, if any, connections between identified issues and concepts from course readings and class lectures.
1 pts
| Fail
0 pts
|
| — |
Overall
threshold: 1 pts
|
High Pass – High level treatment of the case, displaying depth, insight, and originality.
3 pts
| Pass – Solid overall treatment of the case, displaying competent professional judgments
2 pts
| Needs Improvement – Treatment of the case does not demonstrate sufficient comprehensiveness, depth, and/or analytic rigor.
1 pts
| Fail
0 pts
|
| 3 pts |
Total Points: 3 |
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