Unit 4 Personal and Professional Development In Health

Unit 4 Personal and Professional Development In Health

09-09-17 Maddox Smith 0 comment

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Unit 4 Personal and Professional Development In Health

Unit Description

This is solution of Hamilton college personal and professional Development Assignment which is related to HND Health and Social Care Course.

Task 1

1.1 Compare personal values and principles with the principles of support for working in health and social care

Health and social care is one of the biggest sectors and it is seeing rapid change. Government has introduced new initiatives for the development of this sector and for making it very high profile. This sector encourages everyone to live health life and to prevent themselves from illness. It gives very personal satisfaction to the employees working in this field. Helping someone or curing someone is the best service we can provide to anyone. This sector consists of organizations from both public and private sector. Hospitals, nursing homes, dental practices etc. are part of this sector (Petrova, 2006).

Working in a health care sector is not an easy task. You need to very strong physically and emotionally. Workers should be able to handle stress to work in this type of environment. Personal values and principles of workers are very important in this sector. This sector deals with the health and lives of individuals and workers need to be very ethical. A small mistake can take someone’s life. Personal values of all the workers can be different from each other and they can also be different with the values of support in health and social care sector. Personal values include your religious or cultural beliefs and it is not that all the workers will be having the same religion or culture. Principles of support always say that each and every patient should be considered and treated equally. There should not be any discrimination on the basis of religion or culture. People come under pressure of earning more money and deviates from their values and principles. Principles of support teach workers to stay away from all these illusions. Doctors or nurses take a hypocrite oath according to which saving a patient is their responsibility and it is above all the other responsibilities. Sometimes doctors and nurses have to forget their personal lives to work for the patients. We know a legendary woman named Mother Teresa who has spent her entire life in serving the poor people. She has always given priority to delivering the best services to the patients. She did not marry and she knew that marriage will not allow her to focus on the path she is following. Husband and children becomes priority after marriage. Principle of support also believes in respecting each and every one equally irrespective of their caste, race or religion.

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1.2 Assess how personal culture and experience influence own role in supporting users of services and others in health and social care settings

Personal culture and experience in life plays a very important role in deciding the attitude of the doctor, nurse or any other worker in health and social care sector. The way a person has been treated or taught in his past life always gets reflected in his personal life. Upbringing of any individual decides his attitude towards everyone. If the doctor or nurse has been stayed in a very cordial, friendly and helpful environment they will always be very helpful and caring towards their patient. Culture and experiences also includes the family of any individual. Nature of your parents will reflect in you. Parents should always teach their children to be helpful and caring towards everyone in the society. Belief and ethnicity are also part of our culture (Scott, 2003). Workers in health and social care sector should also believe that all the patients are equal and they should not prioritize or discriminate on the basis of religion or money. We have also seen that hospitals have become like any other industries where the main motive is to earn as much money as possible. But in health and social care sector the main objective should be to serve people and care them. And this can come from the culture and experience of the workers. Education also decides on the behaviour of workers towards the patients. Education definitely affects our role in supporting users of health and social care sector. Education system should focus more on developing values and principles which are beneficial for all the users of this sector. Even the sweeper of the hospital should be given equal respect. Lifetime events also make our experience and our past experience can be seen in our behaviour towards the patients in social and health care sector.

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1.3 Discuss how new developments and changes to personal values can impact on work in health and social care

As we have seen that how the personal values and principles affect the workers attitude towards the patient. So there is a great need of developing and changing the values of all the workers towards their patients. Training should be given all the new joiners to change their attitude, values and principles. Training should focus on respect and equality to every patient and all the other workers in the sector. Ethical behaviour needs to be taught to everyone. This training will be very helpful for the betterment of the patients and also for the reputation of the organization.

Everyone carries his attitude because of his culture and past experience. This has made people judgmental towards particular person. For e.g. a person who thinks that a person who speaks less is always good and caring and he might generalize this thing for everyone. This stereotype thinking of the social and healthcare workers need to be changed and developed. This will generate a very good environment in the organization. New developments can be done by introducing new legislations and laws. For e.g. there should be a strict law and punishment for any kind discrimination in the sector. All the patients should be given equal opportunity to get treated in a best way. Even each organization should treat some poor people free. All the workers should respect each other’s values and principles. Principles of good practice need to be implemented in any organization which is working in this sector. This change and development can be done internally and by the will power of the workers in the health and social care sector.

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Task 2

2.1 Assess Current Skills ability and learning style

I am considering myself as a practitioner in social and healthcare sector and in this task I will develop a professional development plan for myself. To develop a plan first I need to know my abilities or strengths and areas where I need to improve. This can be done with the help of SWOT analysis (Filkins, 2003):

Strengths

• I have very good experience in this field. During my study I did training in one of the reputed organizations in this sector.
• I have very good knowledge of my subject. I was among the top ten students in the course.
• I have qualities to work in a team. I always try to understand the concerns of my team members.
• I have strong values and principles.

Weaknesses

• I never worked as a leader. Lack of leadership qualities is one of the biggest weaknesses in me.
• My communication skills are not that strong. Communication skills are very important in any service sector and especially in health and social care sector.
• I usually get nervous after watching the worse condition of any patient.

Opportunities

• Social and health care sector is huge and it is growing at much faster rate. Even the government is encouraging this sector and adding new initiatives from improvement in this sector. So there is very good opportunity of joining a reputed organization and grow in my career.
• There is an opportunity of helping people by providing health and social care services.

Threats

• Services in this sector need to be very perfect as lives of the patient are at stake. There is a risk of losing someone’s life by doing a small mistake. It can destroy my whole career.
• Changes in the rules and regulations imposed by the government on social and health care sector.

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2.2 Produce a holistic development plan with short medium and long term goals

As I have already discussed my strengths and weaknesses. Now in this I will develop a plan for my development as a professional. My plan will focus on my weaknesses and will set up short medium and long term goals for myself. There are four learning styles given by Honey and Mumford (Honey, 2003). Four learning styles are activist, theorist, pragmatist and reflector. I will follow activist learning style for the development of my career. By following activist learning style I can learn while working. I need to work under an experienced professional in the social and health care sector. I need to be proactive and take extra responsibilities. It will also give me opportunity to take part in role plays, competitions, brain storming etc. Problem solving techniques can be developed by following this learning style. It gives an opportunity to learn the team building and leadership qualities. I will also be able to improve my communication skills which are one of my weaknesses.

My short term goal is to join one of the reputed organizations where I can get more learning opportunities. My short term goals also include getting rid of my two weaknesses which are communication skills and nervousness. I will attend training sessions and courses on communication skills. In my work environment also I will learn from my seniors. Meditation and stress relieving activities will help me in being more confident in my profession. I will try to speak more in public. It will improve my communication skills and also help me in getting rid of nervousness. Leadership qualities are not easy to gain and I will put it in my long term goals. I would try to be at a senior position after five or seven years in an organization with a team working under me. This will give me an opportunity to be a very good leader.

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2.3 Monitor progress against the plan according to the requirements of a social and health care practitioner and revise the plan as required

Monitoring and reviewing the performance is very important to achieve your goals. In most of the organizations we have performance appraisal system in which we set or goals and targets for next six months and one year. We also set up the paths to achieve these goals like attending training sessions or meeting with different types of patients. This performance is reviewed by the seniors at the end of the period and then on the basis of our performance our goals or development plans are modified. For e.g. if I am not able to be good in my communication skills after one year period then next year I will have to attend more sessions on communication skills. It means my goals will be increased and I have to work hard. Progress can also be monitored by dividing my goals into smaller sub sections and set up goals for every week and at the end of the week I will analyse my performance in the last week and set up new goals for the next week. I will prepare a checklist and where I will mark if I was successful in achieving my goals in last week.

2.4 Evaluate the effectiveness of the development plan to own development as a social and health care practitioner

Development plan is very important and effective for improving your performance in any field. Effectiveness can be evaluated by considering all the stakeholders like doctors, patients, other staff members etc. I will take their suggestions in developing the plan and in evaluating the effectiveness of the plan. We also need to find out some qualitative measures which can be used to measure the performance after implementing the development plan.  These outcome measures should be valid, reliable and aligned to the goals and targets in the development plan. During the process I need to take steps to make sure that results are according to the planning. All these steps and initiatives will definitely help in my development as a practitioner in social and health care sector. My improvement will get reflected in the performance of the organization also in the satisfaction level of the patients.

Task 3

3.1 Explain the nature of different professional relationships in health and social care contexts

In social and health care sector relationships are very important. Health and social care sector does not only include doctors but there are other extraordinary staff members which are there to provide best available services. These doctors cannot only take care of their patients. They need to have nurses, clerks, and sweepers etc. to do their jobs efficiently in social and health care sector. Other members of the support staff are team of nurses, orderlies, management team and staff to take care of cleanliness. All the staff members have to coordinate with each other and have a strong relationship with each to run the hospitals smoothly. Each and every member should know his roles and responsibilities and work together for a common goal. The common goal is the customer satisfaction. Some of the important professional relationships in social and health care sector are as follows:

Between the doctors:

In a hospital we can find out various types of doctors. There will be physicians, dentists and heart specialists. All the specialists need to have respect for each other and there should be not any feeling of jealousy or competition. When a new patient comes he will first go to the general physician and if physician found something related to heart or and other body he will refer the patient to that doctor. So if there is some feeling of competition and jealously he may mislead the patient and an innocent patient will suffer. They all have to put the patient on priority list and they should not involve in any kind of unethical practices.

Between Doctors and Nurses:

Nurses are like backbone to the doctors. Doctors’ efficiency increases with the help of an efficient nurse. Doctor can see more patients if he has got a talented nurse. Nurses have to take care of the routine of the patients like which medicine to give at what time. In case of emergency they also have knowledge of this field and they can take the necessary actions. Doctors and nurses have to respect each other because they are dependent on each other. Doctors have to give respect, acknowledge and praise the work done by the nurses.

Between Doctors/Nurses and support staff:

Support staff is very important for the proper and smooth functioning of things in hospital. All the sweepers, clerks and orderlies are included in the support staff. Orderlies are there to keep the environment clean so they should get equal respect as compared to any other staff member in the organization.

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3.2 Evaluate personal effectiveness in promoting and supporting the rights of the individual

Making use of your talents and abilities to achieve some objective or goal is called personal effectiveness (Liberman, 1975). A person’s personal qualities and external environment works together to make the whole organization effective. In this case we are talking about supporting the rights of the individual. In social and health care sector rights of the patients and the orderlies like sweepers who take care of cleanliness in the hospital should be taken care. Personal effectiveness can be used to support these individuals. Personal effectiveness can be used to generate confidence in yourself and also in the individuals around you.

We need to understand the factors which motivate and inspire us to work hard. The most important thing is the respect. All the patients and support staff workers should be given proper respect so that they do not feel inferior while working. All the individuals have rights to be equal to everyone. By giving respect we can preserve their rights. Money is the other motivator. All the employees should be given decent salary to run their homes. Government has laws according to which there will be a minimum which has to be paid for a particular job level.

As the name of the sector has word “Care” in it. This care is not only applicable to the patients but all the staff members should also be given proper care. Their health should be given preference. They should get proper time to spend with their families and for rest. Al the above points will surely help in promoting and supporting the rights of the individual in social and health care sector.

3.3 Discuss ways to resolve issues encountered in professional relationships

Wherever we have more people there are chances of conflicts but the most important thing is to resolve the conflicts (Lin, 1998). Conflicts arise when there are confusion in the roles and responsibilities. There will be a hierarchy in an organization and senior will give orders to juniors. Seniors have to be polite and juniors have to understand their roles and responsibilities to avoid any issues in the work environment. Below are some of the ways which can be used to avoid conflicts in work environment.

Proper Communication Channels:

Lack of communication is the major reason behind the conflicts. Communication to share the information is very important. There needs to be proper channel of communication to share the information and whenever there is any conflict for e.g. between the two nurses, doctors or anyone senior should make them communicate with each other and get onto a solution to the problem.

Training of the staff members:

Employees should be trained properly regarding their jobs. In their training itself their roles and responsibilities should be made clear so that in future there should not be any conflicts on the name of roles and duties. If everyone performs his roles then there will not be any scope for the conflicts. There should also be some training sessions to show the importance of respecting each other and avoiding any conflicts.

Committees to take disciplinary actions:

There needs to be committees in any hospital to finally resolve the conflict between two parties. They are the last option. If the two parties are not able to solve their issue themselves then disciplinary committee has to interfere and come up with a solution which is good for both the parties.

Mediator:

In this case a third party comes into picture to solve the conflicts of two parties. These mediators can be internal or from the outside also. Advocates can also be used for this purpose. It is one of the best ways to resolve the disputes. Both the parties are allowed to present their points and case in front of the mediator. The mediator should be respected by both the parties and his decision should be accepted by everyone.

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Task 4

4.1 Evaluate the effectiveness of personal contributions when working with others in health and social care practice

Personal contributions are very important for the well-functioning of the entire team. Personal contributions can modify the entire team with whom we work in health and social care sector (Borrill, 2004). Below are some of the personal contributions which are very important:

• Personal values and experiences of a person are very important. These values and principles decide the attitude of a person towards the other team members. Interests and hobbies of the person can create a friendly environment in the team.
• Culture and past of the person also shapes the environment in a team. Education, family and upbringing of the person get reflected in the teams’ performance. Good education and upbringing teach us to treat everyone with respect and equally.
• Person can also contribute by teaching others without the feeling of jealously or competition. If we have some knowledge in specific field we need to teach other team members also to make them effective. This will reflect your leadership qualities.
• We also need to be helpful to the team members. Even if some is facing a personal problem everyone in the team should come forward and contribute in solving his issues. Work wise also everyone should help each other. If someone is absent on a day other person should take his responsibilities for that day.

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4.2 Explain how the limits of own work role impacts on work with others

Everyone has some roles and responsibilities defined in the organization and there are some limits to these roles. For e.g. only the chief medical officer will be able to have access to the confidential data of the hospital. All the other employees like doctors or nurses do not have access to that information. Let us suppose in case of emergency we need that information and that is also urgent. A patient’s life depends upon that information about the medical procedure. Chief Medical officer is not available on that day. It may create disturbance in the hospital and among the team members. We need to call the officer and try to get the information and it will take time. This way limit to you job role affects the work in the organization. Patients will lose their confidence among the doctors and nurses. Limits on the work role create dependency on each other. A sweeper role will not be played by the doctor or a sweeper will not be able to play the role of a doctor. Hence all the employees in an organization are like a team. Each one should be dedicated to their jobs and duties. They should work together towards the common goal and this way we can surpass the limits of our work role. All the functions and departments in the organization will run smoothly.

4.3 Analyse own role in minimizing barriers to effective teamwork in health and social care practice

We will definitely face some barriers while working in a team. I will handle these barriers and will play a significant role in minimizing these roles. Some of the steps which can be taken are as follows:

Better communication channels: When the required information is not shared then we face barriers in the functioning of a team. A proper communication channel should be set up in the organization. There should be proper ways for all three types of communication. The three types are upward, downward and horizontal communication.

Knowing each other personally: Knowing your team member personally also helps in working in a very efficient way. We can know the strengths and weaknesses of our team partners. Working with someone new takes time to adjust. If we know someone personally we will take responsibilities in his absence and this will be helpful in better service to the patients (Mickan, 2005).

Fun Activities: Human resource department of an organization should organize some fun activities in the organization. In this way employees will be able to know each other and they will also feel fresh. It will increase the efficiency of the team members also of the entire team.

Training all the employees about the roles and responsibilities will also help in minimizing the barriers in team work.

4.4 Discuss how to improve personal contributions to the collective effectiveness of a team.

For the effectiveness of a team each and every member has to contribute in some way (Lemieux-Charles, 2006). As we have already discussed that personal contributes can shape the entire team thus I will suggest some of the following ways by which each and every one can contribute in the effective of a team:

No Discrimination : All the team members will be from different religion, caste, race, age, sex etc. Everyone has to respect each other’s personal lives and there should not be any discrimination towards anyone.

Proactive actions : Each and every one should take proactive actions to complete their roles and responsibilities. Sometimes job of one team member depends on the job of other. So we should finish our task on time so that other person can also proceed and the whole task can be finished in the give time.

Motivating each other : Job in this sector is not easy. Employees have to go through many emotional issues and it may lead to stress. So all the team members should become each other’s support and motivate each other to perform better.

References

Borrill, C., West, M., Shapiro, D., & Rees, A. 2000. Team working and effectiveness in health care. British Journal of Healthcare Management, 6(8), 364-371.

Filkins, J. 2003. Nurse directors’ jobs–a European perspective. Journal of nursing management, 11(1), 44-47.

Honey, P., & Mumford, A. 2000. The learning styles helper’s guide. Maidenhead, Berkshire: Peter Honey.

Lemieux-Charles, L., & McGuire, W. L. 2006. What do we know about health care team effectiveness? A review of the literature. Medical Care Research and Review, 63(3), 263-300.

Liberman, R. P. 1975. Personal effectiveness.

Lin, X., & Germain, R. 1998. Sustaining satisfactory joint venture relationships: The role of conflict resolution strategy. Journal of International Business Studies, 179-196.

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Unit 4 Personal and Professional Development In Health and Social Care

Unit 1 Business Environments

Unit 1 Business Environments

10-09-17 Maddox Smith 0 comment

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Unit 1 Business Environment

Unit Description

This is a solution of UKCBC Business environment assignment help prepare under our HND business assignment service.

Introduction

The Business Organizations Assignment Help have different purposes depending on their reason for doing business. Business organizations prepare a structure of them and perform activities which help to meet their objectives. All the business organizations are required to meet the requirement of their stakeholders like the customers, investors, employees, suppliers, government, etc. All of them have their different needs and interests and sometimes it becomes very difficult for the business to fill all their needs. Businesses are required to work in an atmosphere which is developed by the market forces like the government, competitors, consumers, suppliers, and international factors. These business research can be both at the local level as well as the global level and is very crucial in developing businesses (Helpman, 1989). Some of the important factors which play an important role in affecting the business and their stakeholders are the interest rate, taxation policy, competitive laws, foreign direct investment regulations, etc. The companies which decide to go global have to face the challenges posed by the regulatory bodies of different geographies. The market forces are the major contributor towards the organization structure and its processing.

LO1 Understand the organisation purpose of businesses

P 1.1 Explain briefly the following types of organizations and their purposes: Virgin Group LTD, Tesco PLC, MC Donald’s and National Health services (NHS) UK

There are different types of organization present in the market and they have different purposes. These purposes depend on the effective organizational structure and the reason why they are doing business and their objectives. Basically, there are 4 types of organizations: Sole proprietorship, partnerships, corporations, and Limited Liability Companies (LLC). Sole Proprietorship is the organizations in which there is the single owner. All the operation of the organization is looked after by the single person that is the owner. In Partnership form of organizations, there is more than 1 owner as the name suggests. There are partners who own the business. Here the number of partners can range from 2 to 20. Let us discuss the following type of organizations and their purpose:

Virgin Group Ltd: It is a British multinational branded venture capital conglomerate conceived by Sir Richard Branson. It is one of them most renowned brand in the world. It deals with different sectors like mobile telephony, travel, financial services, leisure, music, holidays, and health & wellness etc. This is an example of sole proprietorship where Branson retains complete ownership and control of the Virgin Brand.

Tesco plc: It is one of the most popular retail stores in the UK which has a presence all over the world. It deals with general merchandising. Tesco plc was founded by Jack Cohen in the year 1919.

MC Donald’s: McDonald’s Corporation is the world largest chain of hamburger fast food seller. It is headquartered in the US and serves in more than 119 countries. This was first started in 1940. This company runs on a franchise model.

National Health services: This is a public sector company in the UK. The systems are primarily funded through central taxation and they work towards securing the health of the nation as the name suggests.

P1.2 Considering Tesco PLC, describe the extent to which it meets the objectives of its different stakeholders.

Tesco plc is doing a great job in meeting the objectives of its stakeholders like the customers, employees, suppliers, investors, government, that will show the effective impact etc. They are providing a good rate of return to their investors and keeping then happy and satisfied in investing in the Tesco operations. The investors are always worried about the rate of return they Are offered and the Tesco is performing very well to meet the needs and expectations of its investors. They are keeping their employees satisfied and motivated by meeting their requirements as well. They are giving better services and proper working environment to their employees (Holden, 1996). They also give awards and rewards to its employees for their contribution towards the better performance of the company. They also satisfy their lenders by keeping their confidence intact in the Tesco’s performance. The Tesco plc satisfies their customers as well by producing goods which are preferred by the customers and offering the products at affordable prices. The company also follows the government policies and pay their taxes in time and keep the government also happy with their business. They also maintain a strong bond with its suppliers and keep a contact credit payment process in place (Börzel, 2003).

P1.3 Considering Tesco PLC, explain its various responsibilities as an organization and the strategies it employs to meet them.

There are various responsibilities which are fulfilled by the company Tesco plc which ranges from social responsibility, environmental responsibility, and employee responsibility to government responsibility. Tesco indulges in fulfilling in the Corporate business responsibility by organization behavior taking initiatives for corporate social responsibility activities. They fulfill the environment responsibility by increasing awareness about keeping the environment pollution free and make efforts to contribute minimum to the environment degradation. Tesco has been working towards implementing various activities which are important for its brand image (Kamien, 1982). The company is active in taking plantation initiatives and being responsible for nurturing environment oriented approach both outside and within the company. Tesco has been known its approach towards reducing the plastics usage through its retail outlets, minimizing waste in the environmental structure, and decreasing the usage of hazardous materials in its product line. It has also fulfilled its responsibility towards the employees by giving them the best facilities and helping them to develop better skills. They also fulfill the responsibility towards the government by paying proper taxes in the timely manner (Cannon, 1978).

LO2: Understand the Nature of the National Environment in Which the Business Operates

P 2.1   Giving relevant examples, briefly explain how different economic systems such as command, free enterprise, mixed and transitional systems attempt to allocate resources effectively

If we talk about the types of the economic system prevailing across the world, then there are basically three types of economies present which are: free market economy, command economy, and the mixed economy. The economic systems have different driving forces which work towards the allocation of resources effectively. In a free market economy, there is total freedom top the producers and the buyers to exchange in a way that is a win-win situation for both the parties.  This type of structure enables the problems tone handles automatically by the system and the market is responsible for the allocation of resources. In the free market economy, the stakeholders have a lot of options to choose from because of the independent marketing strategy (Whitley, 1994). The business decides what to produce depending on the preferences and demands of the customers. The businesses are required to keep the customer preferences as the top priority but with a motive of making a profit. The activity of producing goods and services decides the profits of any company. The products are offered to the customers in the market and the market forces decide the flow of products to certain customers depending on their disposable income and their interests. On the other hand in the command economic system, the controlling authorities are responsible for the effective allocation of resources. Here by controlling authorities we refer to the government and its related organizations. In the command economic system, the decisions are made based on the need basis. The companies have the right to decide what to produce, for whom to produce, how to produce, how much to produce, etc.  The allocation of resources in such a system is done by proper planning and strategy. So according to some of the economists, the command economy is better than the free market economy. In the mixed economy, there is a combination of the free market economy and the controlled economic system. The free markets forces are controlled by the controlling authorities so they have the advantage of both the economies hence the resources are more efficiently allocated. Here the decision of what to produce is partially decided by the consumer preferences and partly by the government intervention. The decision of how to produce is to decide by the firm itself under government surveillance. The customers for whom the products are produced are decided by the consumer purchasing power, their interests, and government policies as well. Most of the economies in the current scenario are mixed economies and it is very beneficial for both the parties i.e. the producers and the customers (Young, 1999).

P2.2 Considering Tesco PLC UK, assess the impact of fiscal and monetary policy on their activities

The government policies and the related regulations play a very crucial role in formulating the fiscal and monetary policies of any country to keep a balance between the expenditure of the government with respect to its earning to meet its objectives of personal development. This is done by the government by formulating policies and by the help of central planning system. The economies of any country are majorly governed by the two policies formulated by the government of that country: fiscal policy and the monetary policy. The main elements of the economy will be affecting the business are the tax rates and government spending. The fiscal policy can take the form of automatic or discretionary depending on the present conditions and the government preferences (Fatás, 2001). The fiscal policy determined by the government has to play a major role in the growth of any economy and the employment opportunities of the economy.  The fiscal policies can enable the consumers and the producers to have the access to capital. The business has to take into consideration the tax rates in developing its strategies and taking various business decisions (Kollmann, 2002). Tesco plc also gets affected by these fiscal and monetary policies which are formulated by business.  In the UK, they are not favorable for the company to expand in different geographies. The tax rates are high so the company has to conscious about its investment plans and recruiting strategies. Higher the tax rate, it would be more difficult for the businesses to pay back to their investors and lenders and more will the risk. Also, higher taxes will mean less disposable income to the customers and hence less possibility of earning high revenue by the businesses. If the customer expenditure is less it means the supply-demand issue will be brought into the picture which will not be good for the health of any economy.  The monetary policies on the other hand also play some similar roles. It is basically concerned with the control over the supply of money in the market. The amount of money supply in the market is responsible for many decisions being taken by businesses. This supply of money is in total control of the government, the controlling authority and this can be regulated depending on the satiation by adjusting the interest rate, tax rate, etc. All these will affect the supply of money available in the market. All these regulations done by the government will indirectly also affect the foreign exchange rate which has a direct impact on global businesses. The interest amount to be paid will be high as the base rate increases. It will decrease the profit amount and will demotivate the organizations to do business. It will affect the market sentiments in a negative way and organizations will avoid taking loans and do business. The businesses will also get affected due to high foreign exchange rate due to high-interest rate and will have to pay more for import of raw materials (Scherer, 1990).

P2.3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities of Tesco plc the UK.

Tesco plc is a UK based organization which is dealing with supermarket chains all over the world. The company has a very strong brand name in the retail sector and is very popular in the field of grocery and general merchandising. As we have mentioned that the company has gone global and has a presence in various parts of the world. So they also have to face a lot of cross-border rule and regulations to do business outside the local environment. They have to follow the legal complication of different nations before doing business in that geography.  In the UK, the company had to face the regulation of the competition law which was incorporated by the UK government in the year 1948. This law was passed with the prime motive of creating a healthy and robust competitive market where every competitor has a fair chance to compete with its competitors. This also helps for stopping the big players to take the advantage over the small players and every player in the market gets equal opportunity to flourish. These laws are in favor of customers in giving them multiple options to choose from. This also helps in the fair pricing of the products and services offered by different organizations. Tesco has faced some problems due to these policies. They cannot get into taking decisions in fixing their prices. The company has faced challenges in complying with the proposals of the British government (Yip, 2006). The government has imposed heavy penalties on the organizations in the past that broke any rule or regulation in the competition law hence Tesco has to careful enough on this front. These policies have also served as roadblocks in expanding the business to new locations and new markets. There are many other laws like the competition laws which are imposed by the British government which Tesco has to follow. There are many human resource related laws which the company has to abide by. For example Minimum wage policy which was introduced under the National Minimum Wage Act in the year 1998, workplace safety regulations which come under the Health and Safety Wage Act 1974, maximum work hour policy, etc. All these acts decide that how Tesco will treat its employees. Another act known as the Sales and Good Act makes Tesco fulfill the requirement of contract terms with the suppliers in buying raw materials and in selling the finished goods from its retail outlets. The recruitment policy followed by Tesco makes the company follow the anti-discrimination laws prevailing in the UK. This helps the employees in the UK from getting discriminated from each other on a different basis. Other acts followed by Tesco are race relation act, disability act, employment equality regulation etc.

LO3: Understand the behavior of organizations in their market environment

P3.1 Explain how market structures determine the pricing and output decisions of Tesco plc the UK.

Deciding the price and output of any organization is the most critical decision to be made. This decision impacts the success of any business and should be taken after considering a number of factors. These decisions are highly influenced by the market structure. A market is defined as a place where buyers and sellers interact with each other to exchange goods and services. Market structure is basically the way in which these interactions between the seller and the buyer happen. The seller themselves does not the liberty to decide the output and final price on their own rather they have to consider the market structure before doing the business research.  Market structure is basically characterized by the number of producers in the market and the type of products sold in the market. If the numbers of sellers are more and they produce similar kind of products, then, in that case, the price and output of the products and services are decided by the supply and demand mechanism. But in the market structure where the goods and services offered are distinct from each other, the decision making lies with the producers. They can decide whether to substitute a product with other and how much to produce (Spar, 2006). Same is the case with Tesco plc. The market structure where the Tesco is operating, for example in the UK, there are many other players in the market which are offering the same products as the UK, hence the price and output of the products offered by Tesco is being decided by the supply and demand mechanism. The decisions are made by Tesco after taking into considerations the strategies and practices followed by the competition. On the other hand in a perfect competition market structure, the number of buyers and sellers are too high so any individual cannot fix the price and output and the decision is made according to the market sentiments. The buyers and sellers can easily enter and exit the market. They have to follow the market pricing in order to be alive in the competition. In other market structures, the producers have the total control over the price and output of the products and services offered by them.

P3.2 Illustrate the way in which market forces shape Tesco plc responses using a range of examples

The market forces are very much responsible in the way a particular organization behaves in a market. Market forces are responsible for deciding the pricing of the products as we have seen in the above segment. Similarly, these market forces are also involved in another business-related decision-making process. The market forces communicate with each other in order to have better profits and this depends on the market structure. For Tesco plc, the decision making is done depending upon the market preferences i.e. the customer preferences, the competitor analysis, price elasticity, supplier relations, etc. All these forces drive the way Tesco behave in the market. In a perfect competition, the number of buyers and sellers high and they play a crucial role in deciding the prices of the commodities traded on the market. This is often termed by the economists as the price taking property rather than a price making the property as the sellers get to know that at what price they should sell their products instead of deciding it themselves. Are the products being sold in the market are similar then the producers cannot bargain over their product as they are similar to other available in the market. Due to this, the sellers are forced to accept the price prevailing in the market and decide the same price for their products. The market forces decide the trend of the market and interact with each other. The sellers then have to act according to of the conditions set by these market forces. Another form of market structure is a monopoly, where the seller has the complete control over the market and have the liberty to decide the output and price of the commodities offered by them. The pricing of the products is non-elastic and producer has the complete control over it.

P3.3 Judge how the business and cultural environments shape the behavior of Tesco plc the UK.

The business management and cultural environments are very much responsible for shaping the behavior of much organization. Same is the case with Tesco a well. The businesses in the current times are not autonomous and operate under different cultural environment. The behavior of the organization in different markets heavily depends on the culture of that market which may include the society ideologies. This differs from one location to another and while doing business companies like Tesco which is present all over the world have to incorporate in their business practices.  The culture of the UK where the Tesco is based is inherited from ancestors and the customer preferences define the behavior of any organization. Different regions of the UK market differ in their business and cultural environment. The retailers in the UK have to deal with different cultures and the beliefs and encapsulate that in the business. The UK has a diverse culture and the businesses like Tesco behave accordingly. In Tesco, the competitor strategies are formulated very carefully taking account the different market environment and different culture in different regions of UK. The regulation and competitive laws of the UK are responsible for making the firms compete with the competitors fairly.

LO4: Be able to assess the significance of the global factors that shape national business activities

P4.1: Discuss the significance of international trade to Tesco plc UK

In the recent times globalization has become very popular and the companies have realized the importance of going global. They have realized the benefits from expanding the business to different geographies. There are a lot of forces which motivate the companies to go global. These are the cheap labor present in certain parts of the world. There are also many geographical locations which are technologically very advanced so opening business in those geographies will help the business to take the advantage of those advanced technologies and use it all over. There are places where the cost of production is very low; the cost of raw materials is very low, so opening business in those locations will be very profitable for the businesses. Same is the case of Tesco plc. This company has also realized that doing business in more than 1 nation makes the organization use its resources optimally that are present in different locations. It makes the utilization of resource management with the company in a more optimal way. On the other hand expanding the business to foreign locations can also take the advantage of international trade policies. These days for being successful and make huge profits it has become a necessity for many organizations to expand globally. It gives the organizations like Tesco plc the opportunity to make use of the diverse workforce. These will bring better profits to Tesco plc.

P4.2 Analyse the impact of global factors on Tesco plc

There various global factors which are present in the market which has a huge impact on the organizations which are operating in the global space. Tesco plc is one such organization which had to face many such global issues. One of the most common is the political system and its regulations imposed on Tesco in expanding its business in different geographies.  The UK-based businesses which are operating at global scale face two major challenges in coping with the dissimilar business environment. Any sort of hostile transformation in government policies or structure in any of the major economy will have a far-reaching impact on the UK business. Political factors including the policy changes by the European Union plays a major role in reshaping the UK business. The political changes affect fundamental economic drivers of the countries, and hence, the tax rates, interest rates, etc. get affected. Tesco has to deal with all these factors while doing business and expanding worldwide. The political factors in the EU have a huge impact on the working of the company Tesco plc.

P4.3 Evaluate the impact of policies of the European Union on Tesco plc

The policies of the European Union have a great impact on the Tesco plc. As discussed in the above segment, changes by the European Union plays a major role in reshaping the UK business. The European Union had a great impact in influencing the political regulations and policies. UK is one of the most important members of the European Union and the policies set by the European Union have to be obeyed by the UK industry also. So Tesco has to follow the policies set by the European Union. There are many factors and policies set by the European Union which affect the Tesco plc. Some of these are the taxation policy, interest rate policy, process of business operation, etc. Higher the tax rate, higher is the amount paid by Tesco plc which in turn decreased the profit margin and demotivates the company to expand its business in new geographical areas. The treaties being signed by the European Union is not factorable for the Tesco plc to expand its business in Europe. The most common example is the Common Fisheries policy. This is one of the most controversial policies till date set by the European Union. This policy had a great impact on the fishing industry and prevented the fishing companies from expanding.

Conclusion

Here we can conclude this paper by stating that the market structure, policies set by the government, market forces, etc. play a very key role in shaping up a business and in deciding its future. In the current scenario, it has become very necessary for companies to go global and expand enormously but the global factors sometimes act as roadblocks to them. Hence, the government should keep this in mind and should formulate such policies which should prove to be a win- win situation for both the government organization and behaviour like Tesco plc. These policies can have the form of monetary and fiscal policies and should favor the businesses and motivate them to expand in new geographical regions. These policies should not affect the profit margins of companies and should prove to be beneficial for the companies to expand.

Reference

Helpman, E., & Krugman, P. R. 1989. Trade policy and market structure. Cambridge: MIT press.

Holden, M., & Garrod, D. 1996. The Common Fisheries Policy: origin, evaluation, and future (No. Ed. 2). Oxford: Fishing News Books Ltd.

Spar, D. L. 2006. Markets: Continuity and change in the international diamond market. The Journal of Economic Perspectives, 195-208.

Whitley, R. (Ed.). 1994. European business systems: Firms and markets in their national contexts. New York: Sage.

Börzel, T. 2003. Sharing and Taking EU Policies: Member State Responses to Europeanization (No. p0035). Belfast: Queens University Belfast.

Cannon, C. M. 1978. International trade, concentration, and competition in UK consumer goods markets. Oxford Economic Papers, 130-137.

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Unit 1 Business Environments

Marketing Mix in Different Context-Btechnd

Marketing Mix in Different Context-Btechnd

Plan marketing mixes for two different segments in consumer market

The two different types of market in the business world are as follows: Organizational or B2B marketing is the market transaction among the various businesses and not directly to the end consumer. It helps in analyzing the requirement of the company and increasing the sales of the products. Consumer or B2C marketing refers to the sale of the products directly to the consumer or the end user involving no middleman in between. Technology have made the availability of the product easier to the consumer.
Marketing mix has seven elements (7P’s) which are already discussed above which are as follows:

THESE POINTS SHOULD BE WRITTEN IN YOUR PLAN FOR 2 DIFFERENT MARKETING MIXES

• Price

The product should have a good value for the money. It does not infer that it is the cheapest price but the quality product.

• Product

The product should satisfy all the needs of the customers.

• Promotion

Advertisement, direct selling, personal selling and public relations help in the promotion of the product.

• Place

The target marketing should be analyzed according to the place.

• People

The trends and the behavior of the people should be analyzed before launching the product.

• Process

The whole process for the launching and the marketing of the product should be decided in advance.

• Physical evidence

It includes all the physical elements that are evident when the product is brought is bulk. (Martin, 2014)
The various segments in the organization in the business market are based on the following such as geographic, physiographic, demographic and customer behavior. Sainsbury’s is operating all around the world in more than twenty countries. The product and the prices of the product are different in the UK and Qatar due to the difference in the physiology, geography and demography of both the countries. There are differences even in the behavior and the living standards of the people living in both the places. In Qatar the prices of the products are high while in UK the price of the product are low due to production of the goods in UK itself. There is the huge variation in the nature of the products according to the geography of the place. The marketing methods and the physical evidence of the company are same in both the places. The thing that differs is the behavior of the people in both the places. So, there has to be the difference in the promotion activities, price and the product sold at both the places. Offers have to be made according to the people so the offers also differ at both he places. The employees and the management staff differ at both the places so there is the difference in the method of promotion at both the places. The product for the male and female differ at both the places so does the price of the product. The health care services of the product differ according to the conditions present in different countries so the health care products also differ. The beauty products also differ in accordance to the customs of the place. Sainsbury’s has different promotional activities for different places. (Mind tools. 2016)
Most of the product and services sold through B2C marketing are for personnel use of the customers and their personnel consumption.

B2B marketing strategy

B2B marketing deals with building the perspective of the customer and healthy relationship with the customers. This is a very lengthy and the complicated process. This marketing process has the main focus on development of the product so there is a great sale of the product in the market. This process plays a very important role in the marketing and the sale of the product. The potential customers of both the markets are almost similar and it is more focused and concentrated. The buying and the selling is not a one step process instead it is a multi-step process. The customers are educated and they are well aware of the quality of the product and the brand value. The promotional activities of the product are through different medium such as internet, newspaper and the social media. It helps in making the brand value of the company in the market.

B2C marketing strategy

The marketing strategy that deals with the sales of the product of the company is directly to the market. This marketing strategy is used to attract more and more customers at a very fast rate. This helps in increasing the sales of the company. The employees of the company ae directed to use various marketing strategy by their managers such as gift cards, bonus points and various discounts. This step is taken to attract the customers towards buying a large number of products from the company. B2C marketing strategy is based on the increasing the share of the company in the market in a very small span of time. The main aim of the company is selling the products directly to the end customer. The process of purchase of the products is kept very simple in order to enable the customer from buying the products otherwise the customer will fall for other easy options. This aims at making the long term relationship with the customers. (Burns, 2016)

Illustrate differences in marketing products and services to businesses rather than consumers

B2b is known as business to business and it refers to the marketing of the products to the companies while B2C stands for business to consumer and it refers to the marketing of the products to the consumer. The product marketed under both the heads is different from each other. B2B marketing strategies might be used for selling the products to the other companies while in B2C the products are sold to the customers directly. The major difference between the both is the advertisement and the buying and selling options. B2B marketing is based on the close relationship between the customers so there has to be no compromise between the quality and the pricing of the product. The pricing of the products and the different others economical activities of the company has to be dealt with. B2b marketing targets other business organization, government offices and the companies. All these have to be dealt with great care as they are the potential customer of the company. In B2C the products of the company are brought directly to the market for the sale and t be brought by the customers. In this type of the marketing the end product of the company are brought directly to the consumers.
The differences in marketing products and services to businesses and services are as follows:

5. GENERIC DISCUSSIONS. WHY DID YOU NOT WRITE THESE POINTS IN CONTEXT OF B2B AND B2C?

• Standardization

Customers want to use the products that are standardized yet they want customization according to their needs.

• Delivery of quality

The customers expect the quality for the money they pay.

1. PLEASE CLARIFY THE DEFINATION BELOW

• Ownership

The product owned by the customers can be counted as their assets. Some can be transferred to others while some cannot be.

• Tangibility

There are some products that can be handled over as sample to the customers.

• Role of the manager

It is the duty of the manager to motivate the employees and get the work done by them.

• Position of the customer

The customer hold the topmost position as they are the major reason the company is running.

• Scalability

The product is scaled, expanded and distributed for sales.(Jain, 2011).Order Now