Mock Small Business Startup MBA Assignment Assistance

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Mock Small Business Startup MBA Assignment Assistance

Mock Small Business Startup MBA Assignment Assistance is recognized that a team would like to start new fake business furniture. In order to establish business effectively, team members must define some high level goals and revenue models for the business. According to the study experts have decided to have some high level of team to help the specialist start the business. aim. Team members are focused on capturing large chunks of market share in the overall industry. The business firm has decided to acquire 30 to 40 percent market share in the industry. To achieve the goal, the company has set a lower price for the products.

Another goal of business is to achieve 40 percent profit. By providing low cost high quality products, the company can achieve this objective. In addition, the company should also adopt effective marketing strategies, so that they can attract customers. Team members are also capable of getting a big share of market share. The business firm is also focused on 20 percent of sales and 10 percent sales in the residential client segment. Commercial Development Block (Silver, 2009). In this part, the company wanted to become the top furniture supplier in the regional market. Team members have also created revenue models for counterfeit business furniture. The business’s revenue model identifies the sources through which the business will generate revenue and make the business profitable.

Thus, small fake business furniture will use effective advertising models in their revenue models. In addition, the company will generate revenue through the effective advertising of its innovative furniture. It is recognized that new start up businesses can attract customers only through effective advertising, which in turn helps in generating profit for the company. Thus, the business firm has used effective advertising strategies for its revenue model (Osterveldder and Signer, 2010).

Internal and External Activities

According to Griffith University Assignment, to help the MBA professor, to start a furniture business, team members have to do various internal and external business activities. They have to order wood for suppliers and identify the target market. In addition, the company should also identify the appropriate marketing strategy business. The identities of suppliers, customers, etc. are outdoor activities that the business firm has to make. Apart from this, the business has to do some internal activities to start the business effectively. Griffith University Assignment Assistance for MBA

Mock Small Business Startup MBA Assignment Assistance

Internal activities include the construction of various departments of marketing, production, finance etc. Apart from this, defining human resources policies, developing effective culture, playing roles and responsibilities are also internal activities. This activity is helpful in maintaining proper coordination between different departments (Carriage forth and Neil, 2002). Apart from this, the business firm also needs to frame different strategies and policies for the company. Team member too To make effective plans to achieve the desired goals effectively. Other activities include building high quality furniture for customers. Thus, it is recognized that in order to achieve the sound conditions in the market, the business firm has to perform various internal and external activities effectively. Therefore, team members have divided the activities in such a way that it will be helpful in managing the work efficiently (NewWenZhen, 2009).

References

Carrisforth, C. And Need, M. (2002). Double Prize USA: Heinemann.

Neuvenishen, c. (2009). Business managements for entrepreneur USA: Jabber & Company Limited Busies

Oosterveld, A and Signer, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game changers and Challengers. USA: John Wiley & Sons

Silver, D. (2009). Social Networks Business Plans: 18 strategy that makes great money. USA: John Wiley & Sons

Mock Small Business Startup MBA Assignment Assistance

Unit 18 Advertising And Promotion In Business

Unit 18 Advertising And Promotion In Business

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Unit 18 Advertising And Promotion In Business

Qualification						Unit number and title
BTEC Level5 HND Diploma in Business						Unit 18:Advertising and Promotion in Business — Level 4
Student name						Assessor name
						Susan Simei-Cunningham Gidraph Michuki
Date issued			Completion date				Submitted on
22nd September 2014			12th December 2014 before 12. 00 midday
Assignment title				Wembley Park – The New Lifestyle Destination
	Learning Outcome	Learning Outcome		AC	In this assessment you will have the opportunity to present evidence that shows you are able to:			Task no.	Evidence (Page no)
	LO1	Understand the scope of marketing communications		1.1	Explain the communication process that applies to advertising and promotion.			1
				1.2	Explain the organisation of the advertising and promotions industry.
				1.3	Assess how promotion is regulated.
				1.4	Examine current trends in advertising and promotion, including the impact of ICT.
	LO2	Understand the role and importance of advertising.		2.1	Explain the role of advertising in an integrated promotional strategy for a business or product.			2
				2.2	Explain branding and how it is used to strengthen a business or product.
				2.3	Review the creative aspects of advertising.
				2.4	Examine ways of working with advertising agencies.
	LO3	Understand below-the-line techniques and how they are used.		3.1	Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for a business or product.			2
				3.2	Evaluate other techniques used in below-the-line promotion.
	LO4	Be able to plan integrated promotional strategies.		4.1	Follow an appropriate process for the formulation of a budget for an integrated promotional strategy.			3
				4.2	Carry out the development of a promotional plan for a business or product.
				4.3	Plan the integration of promotional techniques into the promotional strategy for a business or product.
				4.4	Use appropriate techniques for measuring campaign effectiveness.

Instructions

·         An electronic copy of your assessment must be fully uploaded by the deadline date and time. ·         You must submit one single PDF or MS Office Word document. Any relevant images or screenshots must be included within the same MS Office Word or PDF document. ·         The last version you upload will be the one that is marked. Your paper will be marked if you have indicated this as your final submission. ·         Review the mitigating circumstances policy for information relating to extensions. ·         The file size must not exceed 20MB. ·         Ensure that all work has been proof-read and checked prior to submission. ·         Ensure that the layout of your documents are in a professional format with font style Arial, font size 12 for the text, font 14 for sub heading and font 16 for main heading, line spacing 1.5 and justified. ·         Use the Harvard referencing system; otherwise it will be considered as plagiarised work. ·         Ensure that you back-up your work regularly and apply version control to your documents. ·         Ensure that any file you upload is virus-free, not corrupted and not protected by a password otherwise it will be treated as a non-submission. ·         You must NOT submit a paper copy or email of this assessment to any member of staff at LSST. ·         Your work must be original with the appropriate referencing.

Learner declaration

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature:                                                             Date:

In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades
Grade Descriptor	Indicative characteristics	Contextualisation
M1Identify and apply strategies to find appropriate solutions	Effective judgements have been made.	To achieve M1, your recommended strategies for below-the-line promotion should be integrated to achieve maximum impact for Wembley Park.  (Task 2)
M2 Select / design and apply appropriate methods / techniques	A range of sources of information have been used.	To achieve M2, you will need to identify, explain and demonstrate which methods you will be using to help achieve Wembley Park’s promotional goals. (Task3)
M3 Present and communicate appropriate findings	The appropriate structure and approach has been used.	In order to achieve M3, you will need to use a professional report format, with clear headings, sub-headings and articulation. (Task1)
D1 Use critical reflection to evaluate own work and justify valid conclusions	Conclusions have been arrived at through synthesis of ideas and have been justified.	To achieve D1, your answer should demonstrate the appropriateness of the recommended promotional strategies and techniques. In addition, include a critical evaluation of these techniques, identifying benefits, challenges and constraints alongside justifications. (Task 2)
D2 Take responsibility for managing and organising activities	Importance of interdependence has been recognised and achieved.	To achieve D2, your promotional plan should be achievable for Wembley Park within the timeframe you propose. (Task 3)
D3 Demonstrate convergent /lateral / creative thinking	Effective thinking has taken place in unfamiliar context.	To achieve D3: you will need to add a paragraph to your report that links the communication process to Wembley Park. For example, how one tool can support another.  In addition, you should demonstrate your creativity by advising your client on how you can integrate the various media to maximise impact. (Task 1)

Assignment Brief
Unit number and title	Unit 18: Advertising and Promotion in Business — Level 4
Qualification	BTEC Level 5 HND Diploma in Business
Start date	22nd September 2014
Deadline/hand-in	12th December 2014 before 12.00 midday
Assessor	Gidraph Michuki Susan Simei-Cunningham
Assignment title	Wembley Park – The New Lifestyle Destination
Purpose of this assignment The aim of this unit is to provide learners with the understanding and skills for using advertising, promotion and marketing communications effectively. Learners will put this into practice by planning an integrated promotional strategy.
Wembley Park is the new lifestyle destination emerging around Wembley Stadium, bringing new shopping, leisure facilities, homes and public spaces to create a dynamic destination and neighbourhood for London. Visiting Wembley Park will be about the fun of meeting friends, finding a bargain and enjoying a meal out. Wembley Park will be home to a growing and exciting neighbourhood that caters for the tastes of everyone. A destination not just for the big day, but for every day – combining urban parkland, great shopping, good food, thousands of new homes, hotels, entertainment and leisure facilities. Everything you need in one place With the opening of London Designer Outlet, Wembley Park will become a true everyday destination as well known for the satisfaction of finding a bargain, the thrill of the latest blockbuster and the enjoyment of a good meal, as it is for the excitement of the big event. It is also a significant commercial development, offering a number of strong business opportunities, including retail space and the generation of new jobs. Wembley Park will welcome millions of people every year to enjoy world-class entertainment and sporting events and an outstanding retail and leisure offer that together will provide visitors with a day out like no other. It will also be home to thousands of new high quality homes and a new community who will enjoy Wembley Park’s amenities, tree-lined boulevards, artisan markets and more. Wembley Park makes a great day out, find out more at www.wembleypark.com. Source: //www.wembley.co.uk/ Scenario Assume the role of an Advertising Executive in a major Central London advertising agency. Your agency has been approached by the Wembley Park management and asked to make a proposal to handle an advertising campaign for the Park aimed at helping it achieve its goals.

Task 1 – Understand the Scope of Marketing Communications This task offers you an opportunity to achieve LO1: 1.1, 1.2, 1.3 , 1.4, M3 and D3  Taking the role of an Advertising Executive, write a report to your client (Wembley Park) that addresses the following areas:  ·           Provide your client with an explanation of how the communication process applies to Wembley Park. (1.1) ·           Provide your client with a brief background of the advertising and promotion industry. (1.2) ·           Identify, assess and briefly explain how promotion is regulated within the UK. (1.3) ·           Explain some of the current trends in advertising and promotion, including the impact of ICT (e.g. social media) on promotional activities. (1.4) Completion Date: 17th October 2014  M3: Present and communicate appropriate findings In order to achieve M3, you will need to use a professional report format, with clear headings, sub-headings and articulation.  D3: Demonstrate convergent/lateral/creative thinking This question builds on your pass criteria above. To achieve D3, you will need to add a paragraph to your report that links the communication process to Wembley Park. For example, how one tool can support another.  In addition, you should demonstrate your creativity by advising your client on how you can integrate the various media to maximise impact.

Task 2 –  Understand the Role and Importance of Advertising This task offers you an opportunity to achieve LO2: 2.1, 2.2, 2.3 , 2.4, 3.1, 3.2 M1 and D1  Develop a 15 minute pitching presentation for the Wembley Park campaign.    Your presentation should use an appropriate format such as power points slide with speaker notes or any other presentation format agreed with your own lecturer. Your presentation should address the following areas:-  The role of advertising in an integrated promotional strategy for Wembley Park. (2.1) Explanation of how branding Wembley Park can be developed and the benefits accruing from branding. (2.2) Identification and review of the creative aspects of advertising in the context of Wembley Park. (2.3) Outline how your agency will be working with other agencies. A Gantt chart may be used or any other presentation format. Roles and responsibilities should be identified. (2.4) An explanation of below-the-line promotional techniques and how they can be used by Wembley Park in an integrated promotional strategy to achieve their promotional objectives. (3.1) An evaluation of other below-the-line promotion techniques that can be used in future by Wembley Park. Include advantages and disadvantages of these techniques.(3.2) Completion date : 21st November 2014 M1: Identify and apply strategies to find appropriate solutions To achieve M1, your recommended strategies for below-the-line promotion should be integrated to achieve maximum impact for Wembley Park. D1: Use critical reflection to evaluate own work and justify valid conclusions To achieve D1, your answer should demonstrate the appropriateness of the recommended promotional strategies and techniques. In addition, include a critical evaluation of these techniques, identifying benefits, challenges and constraints alongside justifications.

Task 3 – Be Able to Plan Integrated Promotional Strategies This task offers you an opportunity to achieve LO4: 4.1, 4.2, 4.3, 4.4, M2 and D2  ·                     Create a budget for the Wembley Park campaign. Follow an appropriate process for the formulation of a budget for an integrated promotional strategy. (4.1) ·                     Demonstrate how you intend to carry out the development of a promotional plan for Wembley Park. (4.2) ·                     Plan the integration of promotional techniques into the promotional strategy for a business or product. (4.3) ·                     Discuss appropriate techniques that you will be using for measuring campaign effectiveness for Wembley Park. (4.4)  Completion Date: 12th December 2014  M2: Select / design and apply appropriate methods / techniques To achieve M2, you will need to identify, explain and demonstrate which methods you will be using to help achieve Wembley Park’s promotional goals.  D2: Take responsibility for managing and organising activities To achieve D2, your promotional plan should be achievable for Wembley Park within the timeframe you propose.

Answer Sheet

Task 1 LO1: 1.1, 1.2, 1.3 , 1.4, M3 and D3 Please type your answer here

Task 2 LO2: 2.1, 2.2, 2.3 , 2.4, 3.1, 3.2 M1 and D1 Please type your answer here

Task 3 LO4: 4.1, 4.2, 4.3, 4.4, M2 and D2 Please type your answer here