Referencing Assignment Help

Referencing is one of the most significant parts in any kind of writing. So, it has to be done with proper knowledge and format. Referencing is the acknowledgment of all the sources that have beencited in your assignment, whether you have quoted directly or paraphrased. All the referencing must be placed in the alphabetical order.

Advantages of Referencing:-

• Referencing generally depicts that the assignment is made using authenticated resources

and by a proper research, information is taken from various authenticated journals,

books and other sources which has been published.

• It also depicts the information you want to share or have used in the paper.
• It helps in avoiding plagiarism so that the assignments are done accurately and the

works of other authors are properly quoted.

Types of Referencing:-

There are different styles format in which referencing is done. Some of the most acceptable are:-

Harvard Referencing

Inline: (Forbes 2014).

Main ref (Website): Forbes 2014, Capturing the Hispanic market will require more than a total market strategy, viewed on 20th June 2014,

Main ref (Journals): Stamatis D.H.2002, Six Sigma and beyond-foundation of excellent performance. American Pharmaceutical Review, Vol 7, Issue 6 pp:3-9

Book: Araujo L. and Gava R. 2012, Proactive companies: How to anticipate market changes, Macmillan Publishers: England

APA Referencing

Inline citation: (Henderson, Summer & Raj, 2004).

Main Ref (Website): Henderson, P. Summer, S. Raj, T. (2004).Developing Healthier Communities: An Introductory Course for People Using Community Development Approaches to Improve Health and Tackle Health Inequalities. Retrieved on 24/05/2014,

Journals: Bandura, A. (1977). Self-efficacy: towards a unifying theory of behavioral change, Psychological Review, Vol 64, Issue 2,pp:191–215.

Book: World Health Organization.(1986) Regional office for Europe. Ottawa Charter for Health Promotion, Geneva

MLA Referencing

Inline citation: (Fellows, 2010)

Main Ref: Fellows, C. 2010, Short Informal Report, REPORT ON THE PREVENTION OF WASTEFUL USE OF STATIONERY AND REPROGRAPHIC SERVICES, Web 27 June 2014,

Chicago Referencing

Inline citation: (Morgan and Thompson 1998, 243).

Website: McDonald’s Happy Meal Toy Safety Facts,” McDonald’s Corporation, accessed July 19, 2008, //www.mcdonalds.com/corp/about/factsheets.html.

Journal: Joshua I. Weinstein, “The Market in Plato’s Republic,” Classical Philology, 104(2009): 440.

Book: Geoffrey C. Ward and Ken Burns, The War: An Intimate History, 1941–1945 (New York: Knopf, 2007), 52

Vancouver Referencing

Inline citation: Warwick, Alt and King and Warwick and Easton (7-9)

Website: Atherton, J., Behaviour modification [Internet]. 2010 [updated 2010 Feb 10; cited 2010 Apr 10]. Available from:

//www.learningandteaching.info/learning/behaviour_mod.htm

Journal: Snowdon J. Severe depression in old age. Medicine Today. 2002 Dec;3 (12):40-47.

Book: Cheers B, Darracott R, Lonne B. Social care practice in rural communities. Sydney: The Federation Press; 2007

IEEE Referencing

Inline citation: [7, pp.20-39]

Website: R. J. Vidmar. (1994). On the use of atmospheric plasmas as electromagnetic reflectors [Online]. Available FTP: atmnext.usc.edu Directory: pub/etext/1994 File: atmosplasma.txt

Journal: Ye. V. Lavrova, “Geographic distribution of ionospheric disturbances in the F2 layer,” Tr. IZMIRAN, vol. 19, no. 29, pp. 31–43, 1961 (Transl.: E. R. Hope, Directorate of Scientific Information Services, Defence Research Board of Canada, Rep. T384R, Apr. 1963).

Book: L. Stein, “Random patterns,” in Computers and You, J. S. Brake, Ed. New York: Wiley, 1994, pp. 55-70

Our Experts:

We have a team of professional writers who do extensive research and are most efficient in compiling different sources for an assignment and giving it in proper citation and bibliography list.

Building Relationships With Dress Code

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Building Relationships With Dress Code

The biggest argument for the average teenager, besides how disgusting the school lunch is, is how schools have adopted strict dress codes, and for some, even uniforms. Most schools in American have dress codes or uniforms to prevent gang violence, bullying, and to show students a proper way to dress, which is understandable for school that have serious problems with these. But unfortunately, no teenager wants to be told what he or she can or cannot wear when they are still trying to discover themselves. Luckily Southwood has not gone as far as uniforms, but it recently changed its dress code and has become stricter about it also, which is driving its students crazy. Southwood’s school dress code has gone from the simple “pull your pants up,” to only holes below the knees, to no holes at all, to “teachers please check for dress code issues,” to “no bracelets with double meaning.”

Building Relationships With Dress Code

All schools have dress codes, but in recent years, a phenomenon of gang, sex, and media has entered into the debate over school dress codes. Before, dress codes were simple. In the San Diego area; the Sweetwater Union High School District has banned any clothing that reveals the so-called three B’s: breasts, bellies or bottoms. (Johnson). This dress code is understandable and seems very reasonable for an educational environment or any public environment. Students would still be able to express themselves and also not have to worry about getting punished for it either. Styles among teens have also changed. “Students like to wear jeans that are ripped, holy and torn. Hard to believe the tattered pants are fetching 60-80 dollars. It’s style, I guess. We called it groovy. They call it sick. All the schools in the district will now abide by the new clothing policy.”(Wallevand). Southwood’s dress code once used to be similar to Sweetwater’s, but also in recent years the administration has thought that the dress of students should be more than just the simple understandable rules. Once “holy jeans” became a style among teens, Southwood felt that they were inappropriate for a school setting. At first it was no holes above the knees which was do-able for students and made sense to make sure that a part of the upper thigh did not show. But unfortunately, a year later when students came back to school with brand new outfits and their “holy jeans” Southwood banned them with no warning. The excuse was that it made the school look trashy and they were distracting to the learning environment. Unfortunately, the only thing distracting was when the school was punishing students; to the students it was just another style and students felt it was unfair. At Hollister, a popular clothing store for teens the average jean prices range from $39.50-$59.50. A lot of money was wasted on popular jeans that could not even be worn on the first day of school at Southwood.

Building Relationships With Dress Code

School’s dress codes are largely influenced by student behavior. Many schools that set up a strict dress code are preventing gang violence, violence in general, and bullying. Strict dress code does prevent these to an extent, but students still know who is in what gang, who is saying what to start a fight, and just by changing student’s clothes does not always prevent bullying; students still have to worry about personality and grooming. It is understandable for schools with gang, violence, and bullying problems to want to try and prevent it in an educational setting, but for Southwood there are neither gangs nor a lot of violence. In schools with gangs problems one-third of membership was black, though less than the 47 percent Hispanic composition. Only 13 percent of members were white. In Southwood, the average total of students is 582 and 98 percent are white, .34 percent black, and .68 percent Hispanic (Education). Wabash High School is far more populated with different individuals and races, known through personal references, their students are seemingly far more worse than the students of Southwood in rudeness, violence, less grooming, and small gangs, but yet, while Southwood’s dress code ranges from 15 to 20 rules on dress. Wabash has a simple 10 sentence rules; none including banning of certain jeans or accessories (Apaches). Many might think that it is the dress code that makes Southwood seem more modest, but Southwood has never had an ill-begotten past. It is filled with generally modest, small town students in the first place.

Building Relationships With Dress Code

“All students at Millard South High School, were ordered to stay home from one to three days in late August for wearing T-shirts that memorialized Julius Robinson, 18, a Millard South football player who was shot to death in June. The shirts were being sold to help raise money so Robinson’s family could buy a headstone for his grave. But to officials of the Millard Public Schools, the words “Julius RIP” on the shirts were disruptive. “I’m pretty upset — all I’m trying to do is, like, respect my friend,” said Patzy Van Beek, a junior at the school. “It’s not fair. People can wear ‘rest in peace, Grandma,’ but when it comes to Julius, now all of a sudden we can’t have that at our school. I feel like no one cares.”(Johnson). Most students at Southwood can relate to a similar story, but instead of shirts, they have bracelets, from the Keep A Breast Foundation. The Keep A Breast Foundation is the registered owner of the trademarks I Love Boobies and Keep A Breast Products. Their products are sold to raise money for their programs and events and continue the mission to eliminate breast cancer by exposing young people to methods of prevention, early detection, and support. The I Love Boobies bracelets that have become popular to Southwood’s students have recently been banned for a double meaning. It is true that they have a double meaning, but Keep A Breast acknowledges that and uses it as a key tool to help aware young communities about the cancer. Southwood students understand the meaning and the double meaning, but use it as a positive. They understand how to make a very serious topic a little lighter by adding humor. “Keep A Breast wants to acknowledge and enable the fact that people do want to be activists, to play a part of a bigger and better good…The majority of our support comes from our cause merchandise. The shirts and bracelets themselves act as an awareness-raising tool, allowing people to engage and start talking about a subject that is scary…The shirts and bracelets have broken down many boundaries and become a way to engage in a conversation about breast cancer in countless schools, the media and probably in your own life…”(Keep). Like the students of Millard South High School, Southwood students only wanted to support and raise money for a good cause.

Students all over America are facing new stricter dress codes, some for a good cause and some, like Southwood, are still trying to understand why. Students from Southwood should be able to express themselves and wear what they prefer or what they think is in style. Simple rules are acceptable, but over the top rules that are influenced by bigger and more diverse schools that are set in place for Southwood seem ridiculous. Southwood’s administration has failed to see how different the school and its students are compared to others, and should be more lenient with things as simple as clothes. Works Citied

“Indiana Public Schools.” Education Bug. Education Bug.org, n.d. Web. 9 Mar 2011. .

Johnson, Alex. “Students, parents bare claws over dress codes.” (2008): Web. 8 Mar 2011. .
“Keep A Breast.” Keep A Breast Foundation. Keep A Breast, n.d. Web. 8 Mar 2011. .

Wallevand, Kevin. “High school dress code policy is adjusted for the latest jeans trend.” (2010): Web. 8 Mar 2011.

Social Networking Assignment Help

Social Networking Assignment Help

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Social Networking Assignment Help

Introduction

Social media platforms are popular among the public, users could share daily life or other information on the social networking, and interact with each other or browse news they interested. Social networking has become a buzzword since 2010, it catches public attention in routine life. With the development of social media and the large number of users in social media, companies begin to emphasize the role of social media. Social media encourage the involvement of large number of customers and companies, this convenient communication tool is already becoming one of the necessary part of routine life. Many people begin to not only use social media as simple communication tools, but also a learning platform or even a cost saving propagation approach. The wide use and numerous users make the adoption of social media in business feasible, however, there are still some issues in the application of social media in business. In this paper, it would discuss the advantages and disadvantages of social media applying in the business.

Project object
This paper aims at probing into advantages and disadvantages of the adoption of the social media in the business. The corresponding recommendation is also proposed.

Project Scope
Social media is beneficial to the development of business, such as information gathering for companies and bridging gap between companies and customers. However, the wide use of social media may aggregate the negative impacts due to the malicious slander to the business. The scope of this project would discuss the impacts of social networks used in business.

Literature Review
Social media has capture the public attention nowadays, they also provoke the interests of consumers and business around the world. Social media have become the key channels for interaction in the last five years, there are many companies observing the emergence and advantages of social media, and they begin to grasp the chances within this trend (Pérez, et al. 2013). McCarthyet al argued that the internet enabled a series of intra-organizational relations, which can achieve the innovation in new entrepreneurial form (McCarthy, et al. 2007). They thought that the innovation was not only about the technological innovation but also the form innovation, which can be achieved through the combination of social media. The globalization brings more opportunities and challenges for the business, almost all firms face much more threats, they have to struggle against local market incumbents and other rivals around the world (McCarthy, et al. 2007). Facing such challenges, the internet provides these firms new methods to develop themselves in the globalization environment, especially in B2B and high-tech markets. The most common example is the success of online business, online business gradually invites more and more people to participate in nowadays due to the wide accessibility of electronic devices. Digitalization and globalization provide great opportunity for both merchants and customers, participants can take part in the commercial activities through the social media regardless of the space constraints.
Social media are full of information, and this is beneficial to the business. Adnan et al presented that sellers could obtain plenty of information pertinent to their customers from the web accounts for the success of online transactions (Adnan et al. 2011). Customer preference can be analyzed and recorded by the social network through the various electronic technologies such as data mining and others. The behavior of customers and digital footprint are stored, these valuable data contribute to the analysis of customers preference. The business could adopt a cost saving and effective method to attract more customers, they can predict the needs and expectations of customers through the analysis of their online behaviors in social network. It is beneficial to the business in understanding the customer preference, which will promote selling and maximize the interest. Business could also take social network method to analyze the situation, social network depicts the relations among the various nodes which represent different companies and customers, there are several information technologies to analyze the relationship within the social network. The application of social networks and related technologies could achieve the maximization of benefit and improvement of customers’ experience. The social network technology could analyze the relevant relations among various nodes and discards those irrelevant information which unhelpful to analysis. In other word, the social network enables business easier to make up corresponding strategies for good promotional policy.
Social media can also be adopted to strength the relationship between business and customer on product service. Geierhos and Ebrahim proposed that social networks can be regarded as the additional communication channel between company and individual, the business can build contact centers in social networks which are beneficial to manage all client contact (Geierhos and Ebrahim 2012). There are several of social networks for people to communicate, such as the Facebook, Twitter and others, English speaking consumers are also more inclined to communicate online instead of initiate communication with one organization. Some companies discover this fact and leverage the social network to communicate with their customers online, which is helpful to improve the service quality and address customers’ feedbacks (Rodriguez et al. 2015). For these business, they classify the consumer posts and assign to the related business processes, the business establish an active bridge between themselves and the customers. The business can improve the business process management systems through the combination of social networks. The social networking provides business a feasible and cost-saving approach to acquire the full knowledge of their customers’ demands so that the business can quickly respond to the customers’ requirements, which undoubtedly improve the relationship between the business and consumers. Social networking could be connected with customer interaction management and complement business activity, providing an assignment of customer messages to the business process can effectively improve the business management system. The business can track the customers’ feedback and provide customers better service.

Social networks contribute to developing new customer centric business strategies and corresponding schedules to deal with capricious requirements of customers. The social media is a well-established communication channel for both companies and organization. The application of social media in business strategy shapes the business model and guides the market to a new prospect (Moghrabi and Al-Mohammed 2016). Social media has a great power to change the business model from marketing to operating. It is very common to observe the existence of social media in the business strategy, which dramatically influences traditional business mode. Social networking enables to bring companies enormous customers, it does well in bridging the gap between companies and customers. The emergence of social media take over the role of telephone and email these traditional approaches, it is a more convenient and cost saving method to contact customers. Moghrabi and Al-Mohammed argued that integrated social media within the business was necessary in aggressive and dynamic business environment for the globalization and the proactive requirements (Moghrabi and Al-Mohammed 2016). Social media also create new jobs in companies such as social media officers or social media consultancy.
Social media is a great learning platform for everyone including business people, taking Twitter as example, business people could access to novel and innovative ideas through the communication with minded people on the social networking. Different business people could share ideas on the social media, at the same time, the information gathered from the social media is helpful to improve decision making using information technology. In the decision making process, business could also use social media as major platform to survey, they can conduct an online survey about one product, the feedbacks from investigators are valuable information in making strategies (Schachinger 2013). This kind of survey is interactive and prompt.
Social networks play important role in assisting learning and knowledge management in companies, Maresove proposed this idea for the reason that social networks can be the powerful communication tool, and he took the Europe business as the example to illustrate the benefits and risks of the application of social networks in the business (Maresova 2015). The wide use and growing accessibility of high quality internet connectivity enables the connection between companies and households to be diversified and convenient. Many companies have already realize the importance of social networks, they can build contact center which contains all contacts of their customers. The social networking ignores the constraint of distance and culture, it can track down and spot potential customers. Unlike the traditional market investigation methods such as questionnaire survey, the business could procure useful information easier and faster through the social networking. The development of new technology creates more chances for business to pay more attention to the social networking, on the one hand, the use of social networks is growing all around the world, which means the social networking would have more and more participants and the business can access more people on social networks, on the other hand, although there are many social networks, the number of dominant social networks is decreasing, which means a better chance for business to concentrate on only few social networks while communicate with more users (Maresova 2015).However, there are more and more companies adopting social networks as one important advertising approach, this also means a fierce competition among so many companies in the social networking. At the same time, the social networking is full of various information. Although social networks provide companies information of customer preference and enable companies to seek for potential customers and predict the market, the redundant information burdens the business with superfluous working load, addressing and choosing useful information in social networks. The social networking also has some threats to the business, the abuse of personal data may be the primary issue for business. As is mentioned before, business can survey customer preference through the information online, this process may infringe on personal privacy. The wide use of social networks may also spread negative information of one business, which may access to a large number of users.
However, the social media also shifts the power from the business to the consumer, which impairs the influence of companies. Social media forces the competition among different companies to be fiercer, it enables consumers to access to more optional companies. Customers can make a full knowledge of different companies from the feedbacks in social media, this undoubtedly makes for the interest of consumers, but the company may be fettered by the malicious comments. Negative customer experience and complaints would have adverse impacts on the operation of business. The higher transparency and wide use of social media means the magnification of the negative impacts, bad news would travel faster across the social media among customers. Social media establish a special regulatory mechanism. The customers can access business related information easier, they are more informed and selective, those popular bloggers who have thousands or even millions of followers would have more influence in their circles, their comments on one business would generate greater impacts on the business, no matter positive or negative.

Moghrabi and Al-Mohammed suggests that the social media should be adopted as a supplementation of business instead of a replacement of traditional media, there are still some customer segments that social media cannot reach. Customers who are likely to use traditional media should not be ignored. Online interaction is a cost saving and efficient approach for business to communicate with customers, it still cannot replace face-to-face interaction(Moghrabi and Al-Mohammed 2016).It is beneficial that business could integrate the social networking with business process, social media provides a convenient communication tool for both companies and customers, which greatly bridges the gap between the companies and consumers. Social networks enable companies to obtain the information of customers and then analyze the customer preference. Social networks are excellent in predicting market and making business strategies, they create competitive advantages for companies.

Conclusion

The advantages and disadvantages of the adoption of social media in business are discussed in this paper, it can be seen that business could adopt social media as one approach in decision making, the integration of social media in business process is beneficial to making business strategy. Social media also provides plenty of customers’ information for companies, companies could use information technologies to analyze the customer preference and seek for the potential customers. However, the adoption of social media still has some disadvantages, such as the infringement on privacy and malicious attacks online.

References

Adnan, M., Nagi, M., Kianmehr, K. et al., 2011, Promoting where, when and what? An analysis of web logsby integrating data mining and social network techniquesto guide ecommerce business promotions, Soc. Netw. Anal. Min. pp 173–185

Geierhos M., Ebrahim M. , 2012, Customer Interaction Management Goes Social: Getting Business Processes Plugged in Social Networks, Computational Social Networks. Springer, London, pp 367-389

Maresova P. , 2015, Economic and Technological Aspects of Social Networks in European Business Sector. , Advanced Multimedia and Ubiquitous Engineering. Lecture Notes in Electrical Engineering, vol 352. Springer, Berlin, Heidelberg, pp 85-91

McCarthy, I., Pitt, L., Campbell, C. et al. J, 2007, Commer Biotechnol, Exploiting the business opportunities in biotech connections:The power of social networks, pp 245-257

Moghrabi I.A.R., Al-Mohammed A.R., 2016, Social Media or Social Business Networks?, Social Media: The Good, the Bad, and the Ugly. I3E 2016. Lecture Notes in Computer Science, vol 9844. Springer, Cham, pp 42-52

Pérez-Latrel F.J., Tsourvakas G. , 2013, Social Media: Managerial and Economic Opportunities and Challenges, Handbook of Social Media Management. Media Business and Innovation. Springer, Berlin, Heidelberg, pp 201-216

Rodriguez M., Peterson R.M., Ajjan H. , 2015, Crm/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance. Ideas in Marketing: Finding the New and Polishing the Old. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham, pp 636-638

Schachinger A., 2013, All Businesses are Media Business: The Impact of Social Media on the Healthcare Market. Handbook of Social Media Management. Media Business and Innovation. Springer, Berlin, Heidelberg, pp 795-803

Advertising And Promotion In BusinessDifferent Levels Of Organizational Behavior Analysis

Integrated Capstone Course

Integrated Capstone Course

Executive Summary

The objective of this paper is to assess the potential market and current business condition of Florida’s Natural juice. To start, Florida’s Natural is one of the significant brands of Citrus World, Inc., Which is one of Florida’s biggest citrus cooperatives of cultivators. This report for the most part examinations and depicts the market of Florida’s Natural orange juice around the world. The paper starts by offering a short depiction of the history, foundation and general data of Florida’s Natural image, and its merchant, which is Citrus World Inc. This paper is devoted to breaking down Florida’s Natural Product Florida’s Natural advertising design, its potential overall rivals, its promising shopper choice process, and the objective market of the items. Besides, this investigation shows some moral issues that may debilitate in its objective market. At last, this task gives suggestions and decisions about the company.

The examination of this report depends on data accumulated from online sources which enable us to reason that Florida’s Natural is one of the biggest cooperatives of citrus cultivators in Florida. Their fundamental esteems concentrates on Communication, Integrity, Trust, Respect, Urgency, and Sustainability (“Core Values – Citrus World”). Individuals in sensibly available areas can without much of a stretch obtain the item. Additionally, its costs are practical for their objective market, which are individuals of any age. Also, Florida’s Natural Orange juice doesn’t have a lot of reputation since they have been in the market for a long time, and their clients are greatly faithful. At long last, Florida’s Natural’s social obligation is imperative for the organization since they are concentrating on benefit as well as in the buyer’s fulfillment through the generation of value not from juices and social come-backs from their steadfast clients. Because of this we have found that the greater part of this makes them the most characteristic and trustful juice organization in America; potentially even around the world.

Historical Background

Florida’s Natural Growers began in 1933 when a group of citrus growers decided to work together to process grapefruit and grapefruit sections. They formed a cooperative in which they owned the land, the company, and shared the company’s profits. They called themselves the Florida Citrus Canners Cooperative. A year after it began, the company packed 422,000 cases of grapefruit sections and juice and processed 3,000 boxes of fruit a day. By 1940, the growers decided to invest in expensive equipment so they could begin producing frozen concentrated orange juice. This decision was a good one. The company’s sales soared. Juice drinkers nationwide sipped the company’s Donald Duck canned orange juice on a regular basis. In 1969, the company changed its name to Citrus World.

Citrus World enjoyed modest but steady sales until the late 1980s. In 1987 Citrus World introduced its Florida’s Natural brand in a variety of flavors. Florida’s Natural was a not-from-concentrate (NFC) juice. Like fresh-squeezed juice, NFC juice was 100 percent premium juice containing no added water, sugar, or preservatives. The company believed that NFC juice tasted better than concentrated juice, which has the water extracted and then added again before it is served.Citrus World invested heavily in advertising in 1991. Its national television and magazine ads emphasized the company’s local origins. Its television ads reached 93 percent of all U.S. households and were seen by 2.5 billion people. In 1997, Citrus World welcomed a new member to its coop for the first time in 20 years–the Orange Growers Marketing Association. Orange Growers added a million boxes of citrus a year to Citrus World’s production. It is made up of 12 growers presently: Waverly Growers Cooperative, Lake Placid Cooperative, Ben Hill Griffin Inc., Haines City Citrus Growers Association, Orange Growers Marketing Association, Lake Wales Citrus Growers Association, Hunt Brothers Cooperative, Citrus Marketing Services Inc., Peace River Packing Company, Dundee Citrus Growers Association, Winter Haven Citrus Growers Association, and Umatilla Citrus Growers Association (“Florida’s Natural Growers History”).

Promoting Plan

Vision

We are Florida’s Natural. We are citrus cultivators. Endeavoring to make the world’s best squeezed orange (“Florida’s Natural Co-operation History”). At Florida’s Natural®, we hold our organic product juices, mixes and citrus smoothies to a higher standard than any other individual (“Florida’s Natural Orange Juices”). The best squeeze is produced using 100% Florida oranges. By a similar Florida families who develop them.

Product Description

SWOT Analysis

Strengths

The significant quality of Florida’s Natural orange is Freshness of the item, in light of the fact that is a 100% percent characteristic, without additives and oranges are newly crushed. Another primary quality is its wellbeing picture and the advantages purchaser gets from its items, the citrus natural product makes it high on vitamins and hostile to oxidants. Diverse items accessible and the alluring packaging, it offers distinctive item for individuals distinctive tastes for instance you can pick your juice with mash or no mash, weight watchers have a wide assortment to look over the new line of Florida’s regular orange called “fit and delectable” which just has 60 calories.

Shortcomings

Shortcomings are things an organization needs or does ineffectively. The absence of dispersion and data speaks to a shortcoming to Florida’s Natural. As it isn’t discovered effortlessly outside the United States and makes individuals less proficient about their items, thus it diminishes mark acknowledgment. In Nicaragua Florida’s Natural has a feeble purchaser request, because of high cost and poor showcasing.

Opportunities

An open door is the new market that Nicaragua speaks to for Florida’s Natural, since the populace is utilized to drink 100% newly made squeezed orange, thus Florida’s Natural could be the main brand in Nicaragua. A chance to develop in Nicaragua is the contender defenselessness, for instance Parmalat, Dos Pinos and Eskimo are produced using concentrate, which implies they are made of fake flavors. Mold impacts mean an open door since these days individuals are going the solid and natural path, since they need to carry on with a long life. Today eating sound has turned out to be the objective of many individuals, as well as now has been build up as an economic wellbeing.

Threats

Florida’s normal rivals are isolated into a wide range of items; in the U.S. the most grounded contenders are the Coca Cola Company who possesses basically orange, and moment cleaning specialist, and Tropicana which is owned by PepsiCo. Lawful controls are a piece of the dangers that an organization faces, for example the FDA (Food and Drug Administration) directs “natural product juice” since it must be legitimately used to portray an item that is 100% organic product juice. In the event that it’s a mix of different juices or fixings is a called a juice mixed drink, which we frequently observe in packaged squeezes in the Unites States. For Florida’s Natural one of the significant Threats can be an unnatural weather change and catastrophic events, since they just utilize oranges developed in the U.S. Changes in temperature or catastrophes like sea tempests, tornados, and hurricanes influences the orange creation. A move in customer request and buyer disappointment impacts the prosperity of an organization, if costs raises, quality declines and deals abatements can make a purchaser favor the contenders. It is imperative to specify that an ascent in cost of wages and furthermore the moderate economy we are confronting is a risk to Florida’s Natural as well as to any organization also.

BIZ104 Customer Experience Management

BIZ104 Customer Experience Management

BIZ104 Customer Experience Management

	ASSESSMENT BRIEF 2
Subject Code and Title	BIZ104 Customer Experience Management
Assessment	Research Report
Individual/Group	Individual
Length	1,500 Words
Learning Outcomes	b.  Apply the influence of perception to the customer experience of service delivery
	c.  Document a customer journey map
	d.  Identify tools to monitor and evaluate a customer experience strategy
	Due by 11:55pm AEST/AEDT Sunday of Module 4(Week 8)
Submission
Weighting	35%
Total Marks	100 marks

Context:

This assessment advances the student’scustomer experienceresearch skills. User personas for this assessment are required to be data-driven and quantitatively validated. Students are also required to conceptualize customers interacting with a product across several as touch points such as in-store, website, mobile, social media, and email. This assessment is designed to develop your generative research skills to build qualitative, data driven personas for your chosen company or product. These personas are representatives of the users of your product for whom you are designing an experience for. You will also be assessed on the process you undertake for the identification, analysis and customer research for your product.

Instructions:

You will select one of the following of your own professional or personal interest: product, service, institution or event.

This can either be an existing or even a proposed product (i.e. a business idea, a proposed event or even your college).

You are expected to conduct as much field and desktop research as possible into the inner workings of your chosen organization, its industry and its target customers.

Your aim is to apply research tools and concepts towards identifying the challenges and opportunities for achieving a customer experience that is in line with the organizations strategic objectives.

Students are required to complete generative research (in the form of face-to-face consultations or contextual enquiry sessions) and preference research (large sample survey) to produce data-driven and validated user personas. Students will also use their collected data to complete customer personas and journey maps.

Use the CEM research tools to answer the questions – What is the current state of the service experience of the product or organization? How does it rate or compare with competitor offerings?

The report should:

• Offer a brief introduction to the industry within which the organization competes and a brief background into the company and its service offering.
• Identify and differentiate 3 customer personas to illustrate and communicate their unique customer perspectives.
• Provide evidence of generative research data using at least 2 of the following:
• -At least 5 customer interviews,
• -10 completed customer surveys,
• -observational data from field research
• -existing customer data

These should be placed in the appendix of the report.

• Map the current experience and journey maps for each of the 3 customer profiles showing the customer’s experience before, during and after the service/product experience.

• Competitor analysis that compares at least 2 competitors based on any 3 key customer experience issues as highlighted from the generative research results

• Summarize the results of your research by addressing the current state of the service experience of the product or organization and how the current customer experience rates or compares with competitor offerings?

Part A: Presentation of CEM Strategy – Learning Rubrics

			Pass	Credit	Distinction	High Distinction
Assessment	Fail (Unacceptable)
			(Functional)	(Proficient)	(Advanced)	(Exceptional)
Attributes	0-49		50-64	65-74	75-84	84-100
Adherence to	Failed to plan and deliver research		Minimum effort in developing	Research plan and	Well executed research	Exceeded the required
qualitative user	accordingly. Less than 3 research		research plan, recruiting	recruitment displays	plan and sessions.	planning and research
research	sessions with minimal insight into		participants, sessions and	student’s effort in	Resulted in clear	activities for this section.
methodology, quality	audience segments. Inaccuracies of		compilation of data. Personas	wanting to extract	customer personas.	Researched a high
of research planning,	research, with falsified or missing data.produced with significant			insights from	Iterations of research	number of respondents
recruitment,	Poor quality personas that have been		inaccuracies.	respondents. Research	confirmed and accurate	with several iterations
	made up.			generated key CEM	personas developed.	and strong research
identification of key
				issues that were tested	Actively recruited	summary from initial data
CEM issues and
				in further iterations.	respondents from varied	collated. Demonstrated
development of
				Fair-Good persona	demographics (not just	commitment to further
accurate customer
				quality.	fellow students) and	generative research until
personas.
					committed to extracting	accurate personas were
30%					research data and	derived.
					analyzing to arrive at
					conclusions.

BIZ104_BIZ104_Assessment Brief 2_Presentation_Module 4.Docx

	Difficult to understand for audience,	Information, arguments and evidence	Information, arguments and	Information, arguments		Expertly presented; the
Presentation	no logical/clear structure, poor flow	are presented in a way that is not	evidence are well	and evidence are very		presentation is logical,
	of ideas, argument lacks supporting	always clear and logical.	presented, mostly clear flow	well presented, the		persuasive, and well
and academic	evidence. No effort is made to keep	Attempts are made to keep the	of ideas and arguments.	presentation is logical,		supported by evidence,
writing, skills;	audience engaged, audience cannot	audience engaged, but not always	The audience is mostly	clear and well		demonstrating a clear flow
grammar,	follow the line of reasoning.	successful. Line of reasoning is often	engaged, line of reasoning is	supported by evidence.		of ideas and arguments.
spelling,	Little use of presentation aids, or the	difficult to follow. Presentation aids	easy to follow. Effective use	Engages the audience,		Engages and sustains
language, flow	presentation aids and material used	are used more for effect than	of presentation aids.	demonstrates cultural		audience’s interest in the
	are irrelevant.	relevance.		sensitivity.	Carefully	topic, demonstrates high
10%				and   well	prepared	levels of cultural sensitivity
				presentations aids are		Effective use of diverse
				used.		presentation aids,
						including graphics and
						multi-media.

BIZ104_BIZ104_Assessment Brief 2_Research Report_Module

	Correct citation of key	Demonstrates inconsistent use of	Demonstrates use of credible and					Demonstrates use of high	Demonstrates use of	Demonstrates use of high-
	resources and evidence	good quality, credible and relevant	relevant resources to support and					quality, credible and	good quality, credible	quality, credible and
		resources to support and develop	develop ideas, but these are not					relevant resources to	and relevant resources	relevant resources to
	10%	ideas.	always explicit or well developed.					support and develop ideas.	to support and develop	support and develop
									arguments and	arguments and position
									statements. Shows	statements. Shows
									evidence of wide scope	evidence of wide scope
									within the organisation	within and without the
									for sourcing evidence	organisation for sourcing
										evidence
		Personas are not data-driven, are	Some evidence of segmentation for					Personas are backed by	Personas are data driven	Personas are data driven
	Personas		each persona, but too many					research findings, are	with clear segmentation	with clear
		made up and assumed.	assumptions made without evidence					mostly qualitative with	and quantitative	segmentation across
	20%
			of research validation.					some quantitative	validation.	demographics, goals,
								validation		attitudes and
										behaviours and are
										professionally
										presented.
		Too brief and not	Some	clear		CEM	issues	Good selection of CEM	Strong CEM	Detailed but
	Competitor	considerate of entire	compared		used	but	lacks  the	issues and categories	issues compared,	succinct in its
		journey or strategy.	detail	for	true	comparative		with a clear summary of	very clear	communication.
	analysis
			analysis					the data collected and	insights and	Excellent choice of
	15%							how it will affect the	provides a clear	CEM issues with
								student’s	rationale for the	clearly defined
								product.	student’s	insights attained
									product direction.	from the
										comparative
										analysis.

BIZ104_BIZ104_Assessment Brief 2_Research Report_Module

Customer Journey	Too brief and not	Considerate of pre-engagement,	Research-driven map	Detailed maps of	Excellently presented
Maps	considerate of entire	usage as well as post-	with insights derived	journeys with clear	map with important
	journey. Poorly executed with	engagement. Not clear how the	for optimizing touch-	derivation from the	insights into the
	little thought given to key	research has driven the	points. Good selection	compiled customer	customer’s triggers,
15%	channels of interaction.	creation of the map. Basic	of channels and	research. Well	drivers, influencers and
		channels for user interaction	journeys adopted for	executed journey	other key empathy
		noted with minimal steps	detailed interactions	maps with high	facets. Is strongly
		identified and outlined in each	along each journey.	level of detail and	research-based.
		journey map.		clearly	Exceeds requirements
				communicated.	for journey maps by
					use of high quantity
					and quality of mapping
					as well as summarized
					insight into optimizing
					certain journeys or
					paths. Professionally
					presented.
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