Business Problem-Btechnd Assignment

Business Problem-Btechnd Assignment

Assignment title	Data collection, analyses and presentation for a given business problem
Purpose of this assignment is to assess learners ability with regards to: §  Collection of data, both primary and secondary. §  Analysing data effectively for business purposes. §  Producing information in appropriate formats for decision making in an organisational context §  Use of software-generated information to make decisions in an organisation
Instruction: TASK 1 to TASK 3: You are required to follow the instructions as specified towards each task. The survey will cover information about; student, academic staff and tutors; administration; facilities, student support and learning environment. You also need to collect both primary and secondary data, analyse the data and produce appropriate report and give a feedback of the findings as specified.
Scenario UK College of Business and Computing (UKCBC) is a leading educational institution based in the heart of London, enabling those with a passion for higher education, the opportunity to further their academic qualifications. With a host of valued qualifications and professional courses, available to students from the UK and countries across the globe, the options provided by UKCBC ensures fulfilling students potential to easily achieve their desired qualifications. Information from College website The college offers an inspiring academic team emphasises its commitment to enhance the quality of life of all our students, through high quality in teaching, research and service. We provide a creative and nurturing campus environment with a good range of academic programmes, delivered by very experienced and qualified staff who take pride in the in their ability to meet the needs of international and Home (UK/EU) students. Student Support We pride ourselves on our warm friendly learning environment. Our administration team work closely with all academic staff to provide excellent support and guidance throughout the students’ time with us. We are well aware of the difficulties and challenges faced by students at various stages, especially the international students, who are in a new Country, away from their home. We put a great deal of care into helping them settle. Students support includes a full induction programme, with orientation trips to the well known heritage sites across UK. Students are continuously supported by the academic and administrative departments for their learning and welfare needs, throughout their course of study at the College. Flexible Learning UK College of Business and Computing (UKCBC) are dedicated to providing students with a learning environment that is fully responsive to their needs. As such, we ensure that our courses offer flexibility to support you in all possible ways, to ensure that you will not be constrained on our academic, personal or work related limitations that may otherwise affect your pursuing a course of study. Flexibility is provided in terms of course time tables, class schedules like combination of morning and evening sessions as well as extra tutorial support for professional development. Our campuses across London offer an array of courses tailored to support your academic and professional development. These courses offer a degree of flexibility in their structure in order to support the circumstances of its students. Whether it relates to your commitments or the need to support family around your study, UKCBC aims to provide a solution through flexible learning option. With 5 campuses located in London and Essex, the college represents an ideal setting to Learn, grow and succeed. The college is very ambitious and is looking to grow to become one of the leading educational pioneers in the United Kingdom. As part of its effort to gather as much information as possible in order to help the management and Board of Directors to make effective and efficient sustainable decision, the college has approached the student union of UKCBC and commission an independent survey on “Student experience and perception about UKCBC”.You can choose a different business problem if you wish. You are member of the student union and have been asked to carry out the survey and provide comprehensive report on your findings and make recommendations to the UKCBC Board of Directors. To ensure the report is not bias, you need to take sample from each campus using appropriate method(s) and cover both past and present students.
(LO1 AC 1.1, AC 1.2 and AC 1.3) Task 1 You are required to: 1.1 Create a plan for the collection of primary and secondary data into student experience and perception about UKCBC or your chosen business problem. Please note: You plan should take into consideration the scope, duration, resources to be used, the sample size, location and your target 1.2 Present the survey methodology and sampling frame used for the survey into student experience and perception about UKCBC or your chosen business problem. Please note: Your presentation should include the explanation of the methodology to be used for the purpose of this survey. In addition, the sampling frame needs to be defined and explained. 1.3 Design a questionnaire for collecting data into survey into student experience and perception about UKCBC or your chosen business problem. Please note: The questionnaire should take into consideration both qualitative and quantitative information. Your questionnaire should also cover information about; students, academic staff and tutors; administration; facilities, student support and learning environment if collecting data onstudent experience and perception about UKCBC.
Instruction for task 2 For this task, you will be required to demonstrate your understanding of a range of techniques to analyse data effectively for business purposes. With the data collected in task 1.3, use appropriate statistical technique(s) to analyse the data about learner experience and perception about the College. Please note: If you wish you may choose to combine tasks 2.1, 2.2 and 2.3 by creating a frequency table first and then calculate representative values (mean, mode, median, variance and standard deviation)followed by an analyses to inform and draw valid conclusions for the business problem.
Task 2 You are required to; 2.1 Create information for decision making by summarizing data gathered from the survey in task 1.3 by creating a frequency table and then calculate representative values (arithmetic mean, median and mode) from your data. 2.2 Analyse the results of task 1.3 to draw valid conclusions about the survey. Note: This is the creation of frequency table required for 2.1. – here the results should be analysed and valid conclusions drawn. 2.3 Analyse data using measures of dispersion to inform a given business scenario (standard deviations) 2.4 Explain how quartiles, percentiles and the correlation coefficient are used to draw useful conclusions in a business context. Note: You explanation should emphasise on the usefulness of these data in decision making with respect to UKCBC.
Instruction for task 3 In this task you will be required  to produce information in appropriate formats for decision making in the organisational context
(LO 3 AC3.1 and AC3.2) Task 3 You are required to; P3.1- Produce graphs using spreadsheets and draw valid conclusions based on the data analysed in Task 2.2. Note: You may use a combination of pie charts, bar charts, histogram and gives and ensure that each graph is labelled accordingly.
P3.2- Using the information below (or gather past data on your chosen business problem) create trend lines in a spreadsheet using scatter graphs to assist in forecasting student population for 2017 and 2018 based on extrapolation of previous year’s data. Student population 2012 2013 2014 2015 2016 2017 2018 HND Business 70 270 600 808 950 HND TTM 50 196 350 500 520 HND CSD 10 116 150 186 200 Other 30 58 100 64 50 Total 160 640 1200 1500 1720 Please note: You need to state clearly any assumption(s) made for the forecasted figures and draw your own conclusion. All axes must be labelled clearly
P3.3 – Prepare a power point presentation to be presented to UKCBC Board of Directors on your key findings. Please note: This must be a power point presentation of at least 10 slides which will be uploaded separately from the main assignment  and must contain; §  The title of the presentation and your name §  The methodology §  Charts and summary of the key findings
P3.4 – Produce a formal business report to UK CBC Board of Directors about your findings and recommendations. This should be in a proper report format and not less than 500 words. The report must be in word format and has; §  a title §  purpose and limitation §  content §  summary and recommendation

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Teaching and Learning Activities-Btechnd

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Teaching and Learning Activities-Btechnd

Teaching and Learning Activities

The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.

Teaching Ethos

The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.

Methods of Delivery:

Lectures
These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively
Seminars
These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners.
This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.
Case studies
An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.

Plagiarism

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:
Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.) Order Now

Online Store for Zeus-Btechnd

Online Store for Zeus-Btechnd

Assignment Brief

Zeus private limited is a Small Medium Enterprise which is renounced for importing a very rare “Power™” branded nutrition supplements for patients who are suffering from Diabetes in Sri Lanka.

They are the sole agents in Sri Lanka for those Power branded items and their office and warehouse is located in Colombo-3. When a patient requires any of the power brand products, the normal practice of the hospitals would be to call Zeus Pvt. Ltd manually and to place an order with the product name, quantity and to request the unit price in a manner of quotation. Then the hospital will send the purchase order (PO) for the needed products to Zeus Pvt. Ltd through fax.  These POs then collected by the sales officers and then they will prepare the invoice using their simple computerized system and send it to the warehouse “store issue officer(SIO)” for the relevant product issues.

An officer from the procurement branch of the hospital must always come and collect the relevant product issue from the counter of the Zeus warehouse manually.

The task of the issue officer is to collect all the purchase invoices and feed its’ data to the product inventory registry and this will contains product code, product name, quantity of purchase, quantity of the current product inventory and after delivering relevant invoice products the balance quantity remains.

At the end of the day he must calculate the available product units in his product inventory and conclude the number of units in the warehouse for the day. Whenever the stock is about to finish, Zeus Pvt. Ltd has marked a reorder level for each product. However, the issue officer must be aware of the reorder level it is his responsibility to always prepare a purchase order to import the relevant fore casted demand of the product Units and to make necessary arrangements to import them.

The higher management of Zeus, now wants to fully automate the order processing and store management tasks by implementing a system which is having access to the external customers (i.e. hospitals) to place orders and the Zeus staff to manage and process those orders more efficiently and effectively.

Assuming that you are the web developer hired by the Zeus (Pvt.) Ltd, propose, and engineer a complete application for the scenario given above.

TASKS:

1. Critically evaluate the functions and advantages of web applications, and explain the functions and advantages of your proposed system.(LO 1.1)
2. Critically compare different types of server-side and client-side scripting languages (LO 1.2).and justify the client and server site scripting languages you have chosen to implement your System (M1.1).
3. Considering your solution, examine web security concerns and make recommendations for security improvements. (LO 1.3)(M2.3).

Consider Followings:

1. user accounts, account restrictions, procedures for granting and revoking access, terms of use, system monitoring, prevention techniques from hacking, viruses, and date theft

4. Design a suitable web application solution for Zeus, and your design must consider following. (LO 2.1)

• Authentication levels.
• Functionalities allowed for different users (for Users and Clients)
• Development Timescale
• Visibility on search engines
• Cost, benefit analysis
• Features of a range of commercial web authoring tools and web stack and suitability of a your selection
• Well captioned layout designs and color schemes
• Flow of transaction

5. Briefly synthesize client and the server-side functionalities of your proposed design.(LO 2.2)
6. Provide a well normalized database design for the web application. (LO 2.3)
7. Select a similar web site to your selection and provide a detailed report on difference between those systems with your one considering the design aspects. You are encouraged mainly to focus on UI, navigation scheme, color schemes, features, validation & feedback etc. (LO 2.4)
8. Implement the solution using PHP. Screen shots of important code lines must be attached to the documentation with comments.(LO 3.1)(D3.4)
9. Provide the screen shots of your database tables and relationships including populated table data. (LO 3.2)
10. Carefully investigate the syntax and semantic errors that might occur during implementation of the given web application and use appropriate techniques to handle them. (LO 3.3)
11. Prepare a test plan and test your system according to the test plan. (LO 4.1)
12. Analyse actual test results against expected results and identify inconsistencies. (LO 4.2)
13. Get a feedback of the system (use surveys, questioners, interviews or any other feedback collecting method) and suggest recommendations and improvements that could be done to the system. (LO 4.3)(D1.4)
14. Prepare a user manual and technical documentation for the support and maintenance of the developed software. (LO 4.4) Order Now

Business Marketing Principles-Btechnd

Business Marketing Principles-Btechnd

Introduction

This document has been developed on the different concept over the marketing principles. The product development in order to have competitive advantages in the market has been analysed by taking two different products having similar factors. Different distribution strategies by considering the place of marketing mix are discussed. The pricing strategies are analysed to discuss setting of prices over different market conditions. Different promotional activities and their impact in the marketing approaches of the product are analysed considering two organisations. The extended market mix parameters over these products are also analysed. Marketing processes within the marketing planning and market oriented approaches in the Smart Phone marketing planning has been illustrated. Different factors of business environment of Smart Phone are analysed through SWOT and PESTLE analysis. Segmentation criteria over two different markets, different buyers’ behaviours in different situations are explained. New targeting and positing strategies are mentioned over Smart Phone. A marketing mix has been planned over business and consumer market and the importance of marketing mix in international marketingapproaches are analysed.

Task 1

Explain the marketing planning process and argue“marketing oriented approach”for the smart phone product

Marketing planning is essential for the organisation to have successful approaches within the market. It is considered as the road map to the organisation in placing new products in the market. The Smart Phone Organisation needs proper market planning for the new Smart Phone and approaching the consumers by satisfying their needs. There are different processes for developing and managing the marketing planning. (Armstrong, Adam, Denize, and Kotler, 2014)
Marketing strategy: the strategy of conducting marketing planning has different phases. Different functions are associated with the marketing planning stages. These functions should be analysed by considering the strategies of segmentation, targeting and positioning. Through these strategies the value over the Smart Phone can be balanced. These strategies will provide proper perspectives in the current market over the marketing of the Smart Phone.
Market mix: 7Ps of Marketing mix along with the extended ones must be used as the parameters of eh marketing planning. The product will provide proper consideration over the required features to be added within the Smart Phone for satisfying the demands placed by customers. By conducting research over the market price the organisation can place proper price or cost of Smart Phone. The place provides knowledge over the current distribution channels of the organisation in delivering the Smart Phone and needed improvements within the channels as per market demands. Promotional activities of the current marketing activities will be also evaluated through this mix. Apart from these Ps the Smart Phone Organisation also needed to evaluate extended three Ps- people, process and physical layout.  (BOSE, 2010)
Situational analysis: in the marketing planning processes the situational analysis should be conducted to gather knowledge about the current situation of the market as well as of the organisation. Through PESTLE analysis the organisation can evaluate the external factors impacting over the business of Smart Phone and through SWOT analysis the internal factorscan be assessed. (Management Study Guide., 2015).
Marketing oriented approach means the approaches of the organisation by analysing the demands of the customers. Within the marketing oriented approaches the business tends to gather proper information about the customer requirements and satisfactory measures and takes decisions based on this information. In recent market situation Smart Phones are considered as the most demanded products within the markets with thedifferent invention of technologies and also adaption of the modern technological approaches by different sectors. The customers are becoming more knowledgeable with the modern technologies and are requiring proper standards as well as better quality.(Armstrong, Adam, Denize, and Kotler, 2014)This has been impacting over the competitive approaches of the organisations especially the ones who are dealing in the technological sector. The Smart Phone Company has to step sensitive approaches within the business for competing in the market. In recent context the products of high technological measures are becoming the main priority over satisfying the needs to the customers. As a result the Smart Phones are becoming the biggest consumer brand item. Through innovations and creativity the organisation can make efficient market oriented approaches.

Outline some of the macro i.e. external (e.g. PESTLE) and micro i.e. internal (e.g. SWOT) factors for the smart phone company to consider when making marketing decisions

External and internal factors of market have been included within the business environment. The internal factors are referred as the micro factors. These factors are concerned with the internal factors of the organisation. These factors impacts over the marketing decisions stages. Internal or micro business factors can be analysed through SWOT analysis.
SWOT analysis:
Strengths:

• Good distribution network and implementations of the online shopping in the distribution channels
• Potentiality to enter in new gadgets or new product lines
• The features of the Smart (Management Study Guide., 2015).
• Phone has been providing proper competitive advantages over the competitors
• Presence in the online social media which is required for branding and attracting worldwide customers
• Through constant innovations and creative approaches are improving the product features
• Large number of loyal brand customers
• Well known reputation in the international market(Dawson, 2014).
• Better offering than the high priced Android phones is attracting customers.

Weakness:

• Higher price can be proven as inaccessibility for the users
• Competitors having Android features can be affective in business
• More focus over the B2C market

Opportunities:

• Strategic alliances with other small ventures
• Fastest innovations within the technological world is placing different opportunities to have success
• Increased demands over smart phones(Dawson, 2014).
• Can have gaming console within the features for attracting young users

Threats:

• Higher threats from demands of Android facilities
• Rise in the tablet and Windows ecosystem
• The industry is price sensitive and dynamic(Management Study Guide., 2015).

For analysing the Macro elements of the business environment the PESTLE analysis should be conducted.
Political: different political issues and legislations can impact over the international business activities. The changes in the policies in different countries can influence the business in a negative way. Government’s approaches in eth telecommunication industry can impact over the success of the Smart Phone.
Economical: labour costs, rise in the prices, increase of exchange rates, etc can impact over the prices of the Smart phone as well as the behaviours of buying. (Dawson, 2014).
Social: trends in the social environment have been positively influencing the business of SMART phone. The industry of Smart phone is having the biggest consumer spending. Through placing lower prices the Smart phone organisation can attract all status and class in purchasing. The ethical issues and the social norms are also needed to be considered.
Technological: competitor in the similar industry such as Android, IPhones are imposing competitive measures in the international markets. Similar features lower priced Android phones can impose efficient competition in the market. The development in the technologies is providing opportunities to the Smart Phone Organisation in delivering the products with advance features and quality. (Dawson, 2014).
Legal: different legislative framework can impose threats in the business. The organisation has to consider the monitory and fiscal policy for operating the business and avoiding the legal consequences.Order Now

Market Segmentation For Business-Btechnd

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Market Segmentation For Business-Btechnd

Introduction

Explain and propose segmentation criteria for new smart phone product for two different markets (e.g. using the approach of behavior segmentation, benefit segmentation, demographic segmentation, or psycho graphic segmentation) (Assessment Criteria 2.2)
The market segmentation has been used by the organisations for dividing the markets in small homogeneous market in order to response to different preferences, and understanding the variations in the wants the customers.(Deshpande, and Rundle-Thiele, 2011)After segmenting the wide market into small units the organisation can efficiently fulfil different demands of different customers.

There are different criteria over segmenting a market:

• Demographic segmentation: In these criteria the family, age, social status, religion and occupation etc are considered for the segmenting the market.
• Behavioral segmentation: market segmentation based on behaviours, attitudes, uses, knowledge over the products are considered within this segmentation. (Deshpande, and Rundle-Thiele, 2011)
• Psychographic segmentation: different personality traits, values, interests, attitudes, lifestyles of the consumers are considered within this segmentation.
• Benefit segmentation: in this segmentation the market has been divided based on the perceived values provided by the product. The advantages that the customers or purchaser will get after buying this product are considered within this segmentation. (BOSE, 2010)

Markets can be divided into two categories such as business market and consumer market. Considering these two markets the segmentation criteria of the Smart Phone can be assessed:
In B2B market the segmentation has been done through considering the purchasing behaviors of the organisations. The use of the Smart Phones on the organisation and their demands of features for business or office purposes have been considered while segmenting the market through behavioral segmentation criteria.(Jobber, and Ellis-Chadwick,  2012) The benefit segmentation has been mostly considered within this market as the organisation seeks profits or benefits over using the smart phone. By evaluating the beneficial aspects over usages of smart phone in the office purposes such as using the apps for conference calls, MS office app for office work, apps for emails, apps for communications or groupware for interactions etc. The sector in which the business has been operating and their size must be analysed to have knowledge over their consumption.
In B2C market of smart phone the market can be segmented by analysing the usages and the demands of different ages, people of different income profiles over the features. People with different personalities can require diverse features within the smart phone and also their profitability perspectives can be changed according to their psychographic characteristics. The organisation can segment their consumer market through behaviour and benefit segmentation criteria. (Deshpande, and Rundle-Thiele, 2011)

Use examples from the two markets used in the above answer to demonstrate how buyer behaviour affects marketing activities in the different buying situations.

The behaviours of buyers and consumers impact over the business. These are the behaviours of buying and purchasing the products of the customers. There are different factors which impact over the buyers’ behaviour of buying by analysing these factors organisations tend to make efficient approaches in the market. Social and cultural factors, technological factors, psychological factors, beneficial factors etc which are associated with buying behaviours can impact over marketing activities. By considering two markets in smart phone different influences of buyers’ behaviours over marketing activities can be assessed. (Jobber, and Ellis-Chadwick,  2012)
In consumer market different purchasing behaviors or attitudes can be observed. In respect with the social factors economical background, income status, occupation, lifestyles are impacting over the behaviors of buying. The consumer of upper class economic background can spend higher prices over the smart phone. Considering this aspect the organisation can set the prices higher for targeting this consumer group. The consumers having higher position in the occupation also buy the smart phone with wide range of features for having benefits in the office usages or for other purpose. (Kotler, and Armstrong, 2010)
Cultural trends are the major one among other factors. The current cultural trends of using smart phone are impacting the behaviors of buying a phone. In current situation all generations are using the smart phones as different features are also becoming essential in maintaining communication, connection, fulfilling daily purpose etc. Considering this the smart phone can be placed within the market with efficient manner and by fulfilling the demands of consumers.
With the innovation and evolution in the technological worlds the usages of technologies are changing with fast pace. Considering this the consumers are also using smart phone offering grater benefits and different useful apps. (Kotler, and Armstrong, 2010)
The technological factors are also impacting over the business markets. With the improvements with the technologies the business are also changing their approaches and activities. In different organisation the employees are provided a smart phone for enhancing the availability and communication. (Kotler, and Armstrong, 2010)

Propose a suitable targeting strategy and positioning for smart phone product.

After segmenting the market targeting is necessary for the organisation. By targeting potential segment the organisation can achieve success within the business.

There are different targeting strategies within the marketing activities:

Differentiated
Concentrated
Undifferentiated
Individualized
In the market of Smart Phone the competition is higher than other sectors. As result placing the Smart phone with efficient manner to raise the demands or attracting the customers need a proper targeting strategy. In order to have proper success with the product the organisation needs to target the market segment consisting of preferences and demands over the usages of smart phone. In order to achieve the success differentiation strategy should be conducted over smart phone.

For attracting the current generation different useful features and attractive measures within these features should be placed. The young generation consumers can be targeted by adding apps of social media, bigger size of RAM or internal strategies or offering extra equipment with the purchase of these products like earphones, extra memory chips, covers etc. Placing different features than the rivals would be needed to target the segments of behaviours and psychographic. The Smart Phone should target the market segments by offering diverse facilities over the features of phone. (Henley, Raffin, and Caemmerer, 2011)
After targeting the market segments the products need to be placed or positioned within the market. Through proper strategy of positioning the organisation can place the Smart Phone in the market with successful measures. In order to position the Smart Phone efficient pricing strategy should be chosen. The promotional mixes must be considered in order to have promotional campaign over the product. Through proper promotions the images of the products can be placed in the mind of the consumers. (Deshpande, and Rundle-Thiele, 2011)

Conclusion

The marketing principle has different concepts involving the business approaches. The above document has been constructed over these concepts and their illustration has been drawn over a Smart Phone organisation. In current market situation and with the development of the technologies the organisations are choosing the market oriented approaches rather than product oriented approaches. The customers are becoming the major focus for having success in the business. Through the implementations of proper marketing approaches the businesses are satisfyingthe needs of the customers. Different approaches must be made for approaching the business market as well as consumer market. The marketing approaches in the international market are considered as the main attraction for organisations for extending the business and maximising the profits.

Reference

Allyson Dooley, J., C. Jones, S. and Iverson, D., 2012. Web 2.0: an assessment of social marketing principles. Journal of Social Marketing, 2(3), pp.207-221.
Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing. Pearson Australia.Order Now

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